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Our Favorite Marketing Automation Features in HubSpot

SmartBug Media

With HubSpot, marketers have access to many tools that can make our lives easier. From its easy-to-use content management system (CMS) to a robust customer relationship management (CRM) platform, HubSpot provides many different ways for sales teams and marketers alike to drive results. Workflows to Trigger Sales Activity.

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Approaching AI + GTM Through a Strategic Lens — Powering Your Perpetual Growth Engine vs. Applying AI to Perpetuate “Random Acts”

ANNUITAS

The potential use cases for artificial intelligence (AI), especially generative AI (GenAI), in go-to-market (GTM) are perhaps too numerous to count. Amid an overly-optimistic marketplace outlook for AI, growth leaders — across marketing, sales and customer success — are increasingly turning to AI and/or AI-enhanced technology tools.

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Which Webpages Should Have a Bot Versus Pop-Up Forms?

SmartBug Media

Your website is your 24/7 sales and marketing (and in some cases, customer support) machine, running in the background, keeping the lights on for your organization. If it’s not converting, then it’s not being utilized to its fullest potential. In the HubSpot CMS, it is meant to be an extension of your inbound marketing strategy.

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Going International? Tips for Global Ecommerce Expansion

Salesforce Marketing Cloud

The benefits of global ecommerce expansion are obvious: tap into new markets and revenue streams, grow brand awareness, and boost your bottom line. Identify international market potential. Include referrers and social media signals in these markets. They should provide a low-risk option for testing across many markets.

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Hubspot Alternatives

TrustRadius Marketing

Hubspot’s ‘human’ voice, vast collection of educational materials and networking events have solidified its place as the authority on inbound marketing — and also as one of the most popular marketing automation platforms in the field. . Hubspot: Getting to Know a Marketing Automation Favorite. Let’s jump in.

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How to Choose a Privacy Compliant A/B Testing Tool (Our Guide for German Optimizers)

Convert

Were all essential company departments involved that work with personal data (e.g. human resources, IT, sales/customer support, marketing)? Have all the measures planned by the company been implemented? Common questions to be answered are. Is there evidence that training on these laws has been conducted?

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Why All Brands Need an Editorial Workflow

Contently

That system becomes more complicated for brand publishers that must also align with marketing, legal, and design departments. Since clients and prospects often ask what our workflow looks like, we decided to outline it here while explaining why each step is important to our content marketing philosophy. Understanding the unsexy.