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Our Favorite Marketing Automation Features in HubSpot

SmartBug Media

With HubSpot, marketers have access to many tools that can make our lives easier. From its easy-to-use content management system (CMS) to a robust customer relationship management (CRM) platform, HubSpot provides many different ways for sales teams and marketers alike to drive results.

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20 B2B Marketing Strategies That Will Deliver Success In 2021

Marketing Insider Group

“Strategy without tactics is a daydream; tactics without strategy is a nightmare.”. Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. Develop and Invest in Marketing ROI Metrics.

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Questions To Ask When Evaluating Marketing Automation Tools

SmartBug Media

You’re on the hunt for a marketing automation tool? Not only have you made a fantastic decision for your business, but you’ve come to the right place for guidance through the process. Native social media management? Native social media management? Integration with a CRM?

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Are you Spending your Marketing Budget on Innovation or Integration?

xiQ

The current state of sales and marketing technology is composed of over 7000 solutions. Today, with ABM on the rise there is an increasing demand for sales and marketing to work in unison. This requires integrating disparate sales and marketing solutions, a very expensive and time-consuming process.

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4 Pros and Cons of Migrating from WordPress to the New HubSpot CMS

SmartBug Media

In this article, we’ll look at four pros and four cons of migrating your WordPress website to the new iteration of HubSpot’s content management system, named CMS Hub. Unlike WordPress, which is free and open source, HubSpot is a paid solution for marketing automation and website development.

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4 Marketing Technologies Every Company Needs to Embrace

Valasys

In this guide, we’ll explore four of the best marketing technologies that every company needs to integrate into their system to thrive in the digital landscape. Automation Platforms Marketing automation platforms and softwares are widely used and trusted in the business industry.

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The Value Add of Channel Marketing for CMOs

SmartBug Media

Channel partners also produce marketing campaigns of their own. Being able to utilize a channel partner’s marketing department allows you to create a larger volume of marketing collateral without negatively impacting your own internal marketing budget. Is Channel Marketing Worth the Effort?