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Sitecore confirms full integration of products from last year’s acquisitions

Martech

billion funding round in January 2021, digital experience platform Sitecore went on an acquisition spree, picking up CDP Boxever , headless e-commerce solution Four51, marketing automation platform Moosend and predictive digital search solution Reflektion. Get the daily newsletter digital marketers rely on. Specific updates.

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Are you Spending your Marketing Budget on Innovation or Integration?

xiQ

As an ABM platform being used by many large corporations, xiQ allows frequent and personalized delivery of campaigns that generate more than 10x engagement and higher lead conversions. . Content development is the hardest, longest and most expensive part of the marketing cycle. It offers lead scoring built in the system.

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The Value Add of Channel Marketing for CMOs

SmartBug Media

It helps organizations to quickly go to market and scale no matter what size an organization is. In this article, we’ll highlight the value add of channel marketing for CMOs. Why CMOs Should Implement Channel Marketing If you’re a CMO looking to diversify your lead sources, channel marketing shouldn’t even be a question.

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Approaching AI + GTM Through a Strategic Lens — Powering Your Perpetual Growth Engine vs. Applying AI to Perpetuate “Random Acts”

ANNUITAS

For many, the obvious contenders are content ideation and development for various marketing and sales use cases, as well as chat and sales enablement for prospect and customer conversations. There is no question that AI can have — and already is having — a measurable impact on go-to-market programs.

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Email Marketing: Best Practices & Pitfalls

Blue Flame Thinking

Do we need to identify an email marketing provider? Do we have email lists in order and formatted properly? Steps For a Successful Email Marketing Plan Not everyone is going to start sending emails on day one while doing A/B testing. Email List Building That Drives Sales Here are some strategies to help capture quality leads.

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Headless Commerce: Elevate User Experience with Unique Online Stores

Huptech Web

With the front end decoupled from the back end, businesses can leverage a headless CMS (Content Management System) or a custom-built front-end solution to deliver engaging and personalized user interfaces. 3 Enables seamless integration with other systems and technologies, such as CRM, ERP, and marketing automation tools.

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9 Website Marketing Ideas for Manufacturing Companies

Brandpoint

Not all of your posts will result in conversions depending on the goal of your post, but depending on your strategy, optimizing your posts with contact us forms and other lead-generation tactics can go a long way to getting you more site traffic and email contacts. Content Management Software (CMS) Let’s start with your CMS.