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Why is Inside Sales So Scared of Lead Nurturing?

The Point

In our work developing lead nurturing programs for B2B companies , we often hear statements like the following: “We won’t be implementing lead nurturing for new leads because our telesales manager says his team is following up on every lead.”. Once initiated, the steps are as follows: 1. Marketo sends first follow-up email.

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Why Sales Ignores Your Leads

LeanData

Sales reps rarely use the assigned leads view in Salesforce.com. If reps actually looked at the assigned leads view in Salesforce.com and saw mistakes or non-targeted leads, they become weary about that info and won’t re-visit as often. The leads weren’t assigned to the right rep.

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Why Sales Ignores Your Leads

LeanData

Sales reps rarely use the assigned leads view in Salesforce.com. If reps actually looked at the assigned leads view in Salesforce.com and saw mistakes or non-targeted leads, they become weary about that info and won’t re-visit as often. The leads weren’t assigned to the right rep.

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Why Sales Ignores Your Leads

LeanData

Sales reps rarely use the assigned leads view in Salesforce.com. If reps actually looked at the assigned leads view in Salesforce.com and saw mistakes or non-targeted leads, they become weary about that info and won’t re-visit as often. The leads weren’t assigned to the right rep.

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Why Sales Ignores Your Leads

LeanData

Sales reps rarely use the assigned leads view in Salesforce.com. If reps actually looked at the assigned leads view in Salesforce.com and saw mistakes or non-targeted leads, they become weary about that info and won’t re-visit as often. The leads weren’t assigned to the right rep.

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Net-Results Simplifies Demand Generation for Small Business

Customer Experience Matrix

This simplifies the system in two ways: marketers have fewer features to learn, and they can reuse their work across many functions. Let’s run through the standard demand generation process to see how this works in practice. The actions themselves can send an email, adjust a lead score, or send the lead to Salesforce.com.

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Brand Activism and Modern Marketing

Markempa

I don’t mean that all other brands are passive because they do a lot of work, but the implication is that companies carry reputations, and they want to carry a good reputation. I was thinking perhaps Salesforce.com or Apple. Brand activism works best when inspired by leaders. So, her brand was active. Anyone else?