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13 Types of Product Content Sales Needs to Close More Deals

Hubspot

As inbound marketers, we create a lo- hot of content. It fuels our whole marketing strategy, after all! But when you think about all the different types of content a marketer creates, that which helps to attract website traffic and convert visitors into leads tends to get the most attention. Product Marketing Content.

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Working Remotely? Try These 27 Tools for Better Communication, Collaboration & Organization

Hubspot

It tracks tickets, time, and produces reports, simplifies product releases and bug fixing, and says it''s “easier to set up than Jira.”. It’s more of a team manager, keeping documents, notes, best practices, product requirements, and plans all in one easily searchable place. 25) GitHub Wiki. Productivity Office Life Daily'

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Website Content Must Address What’s Keeping Engineers up at Night

Industrial Marketing Today

Make sure online datasheets include ratings, classifications, sizes, operating ranges and material options for all your industrial products. 42% of engineers and specifiers said they couldn’t find complete and detailed product or capabilities information on suppliers’ websites ( Source: ThomasNet’s Industry Market Barometer™ ).

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How to Get Better Marketing Talent

Hubspot

But according to research conducted by Boston Consulting Group, companies still continue to fall short on the level of digital skills on their marketing teams. And as the consumption of products, services, and information continues to rely more on technology -- that’s not good. But what are you supposed to do about it? For educators.

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Demand Generation Best Practices: Thought Leadership with The LeadSloth

Adobe Experience Cloud Blog

In my opinion, the first step is to look at the vendor's marketing expertise. Are they practicing what they preach, and do they share their knowledge about demand generation via a blog, wiki or help-system? Also, collaboration with partners can be useful: if you have complementary products you can develop a joint webinar of whitepaper.

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How Marketers Can Use Evernote to Organize and Simplify Their Lives

Hubspot

there are a million ways we inbound marketers keep track of all the things we need to do. I used to keep reminders on post-its, "Today's To-Do List" in my notebook, my backlog of projects on HubSpot's internal wiki, and other miscellaneous to-do's contained in emails in my inbox. To-Do Lists: Keep Your List at All Times.

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How to Shave 20 Minutes Off Your Next Blog Post

Hubspot

Still, according to The State of Inbound Marketing in 2012 , 57 percent of companies acquired a customer from their business blog last year. My best advice on blogging is to find a time of day that has been productive for you in past blogging efforts, and block that off on your schedule. Pretty impressive, eh? Let's do it.

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