PureB2B

FEBRUARY 23, 2022

Digital Consumption Trends of In-Market Prospects. With PurePredict, marketers get access to 131M+ in-market buyers across various segments and industries, which they can then use to refine their ideal customer profile. And it follows content consumption and keyword trends from more than 3 million companies.

Account Based Marketing 62

Account Based Marketing ABM ROI Ideal Customer Profiles 62

PureB2B

FEBRUARY 23, 2022

Digital Consumption Trends of In-Market Prospects. With PurePredict, marketers get access to 131M+ in-market buyers across various segments and industries, which they can then use to refine their ideal customer profile. And it follows content consumption and keyword trends from more than 3 million companies.

Account Based Marketing 62

Account Based Marketing ABM ROI Ideal Customer Profiles 62

Heinz Marketing

MARCH 17, 2020

If your rates are at or below these benchmarks, start looking at tactics in your profiling, filtering, follow-up and conversion efforts to raise your conversion rates and increase throughput without having to increase input. What market conditions, unique to their business, indicate a heightened need? What do they look like?

Marketing Budget 91

Marketing Budget Intent Signal Top of Funnel Terms and Conditions 91

6sense

JULY 22, 2020

Native Retargeting also leverages 6sense’s account-based ad reporting to help marketers understand the reach and impact of campaigns on overall account engagement. 6sense provides a clearly defined line from the success of our marketing efforts to those of our sales team,” said Tahlor DiCicco, VP of Global Marketing at CoreView.

Ideal Customer Profiles 62

Ideal Customer Profiles Advertising Agencies Account Based Marketing ABM 62

Hubspot

DECEMBER 23, 2022

When each stage of the prospecting process is automated (whether in part or fully), your tea can speed up the discovery, qualification, and outreach process. Many sales prospecting tools also provide access to prospect databases, which can be filtered and sorted based on your ideal customer profile. What Users Say.

Enterprise Management 77

Enterprise Management Ideal Customer Profiles Work Management Marketing Management 77

6sense

AUGUST 29, 2021

Typically, we rely on MQLs to provide us with a general idea of who the prospect is and what their pain points are before going into a meeting. Show up on their radar before the prospect is ready to talk and they’ll have forgotten about you by the time they are; show up too late and you’ve probably already lost them to the competition.

Intent Data 48

Intent Data Sales Management Ideal Customer Profiles Intent 48

Valasys

DECEMBER 3, 2019

Also, B2B marketers consider optimized conversions as the topmost benchmark for defining the success of the techniques employed for personalization. The integration between Hushly & 6sense will enable marketers to use 6Sense’s in-market prospect attributes (buying stage, profile score, intent score, profile fit, etc.).

Lead Scoring 40

Lead Scoring Lead Ranking Conversion Multi-Touch Attribution 40

Anteriad

DECEMBER 14, 2022

Our take: The bold B2B marketers that invest in finding both net-new customers and new buying groups in current customers in unexpected ways will position their companies for growth into the next year– and their careers as well. One way is to use intent data to mine for new demand beyond your current Ideal Customer Profile (ICP).

Ideal Customer Profiles 40

Ideal Customer Profiles Budget Programs B2B Marketing Psychographics 40

SWZD

MARCH 21, 2018

We move on to an article on extracting complete value from your webinars and another describing how to laser-focus on active, in-market prospects. emedia, Sr Marketing Manager, 312-754-6352. The greatest value marketers may derive from putting on webinars is the most underappreciated. Robert Drew.

Demand 48

Demand Sales Qualified Leads Demand Generation Top of Funnel 48

6sense

MAY 10, 2017

And if you don’t get your sales and marketing teams aligned on the same accounts, you’re also hosed. But with literally thousands of companies in our CRM fitting what we thought was our “sweet spot” from a profile standpoint, we realized that to be successful, we’d need data to build the target account list for us.

Account Based Marketing 59

Account Based Marketing ABM Demand Generation Top of Funnel 59

Hubspot

MARCH 12, 2018

Hey [Prospect], Congratulations on your new role as VP Marketing. Based on your LinkedIn profile, it looks like you've done an amazing job developing your career at [company]. Monitor who views your LinkedIn profile. Click around and view a bunch of their employees' profiles. Regards, [Your name]. Your name].

Template 101

Template Work Management Marketing Automation Services Top of Funnel 101

Aberdeen

JULY 3, 2019

It goes beyond your first-party personas to include the hidden prospects you don’t realize are actively looking for a product in your market. Not only that, but third-party intent data helps you build more complete prospect profiles, ensuring that the audience you’re targeting is showing purchase intent.

Intent Data 45

Intent Data Intent Brand Identity Branding 45