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Best of 2008: Random but Interesting, Part 2

WebMarketCentral

AUGUST 31, 2009

Track “micro-conversions” like white paper downloads, flash video views, repeat visits, etc. tags: PromotionWorld Rob Wood TopRank Online Marketing Blog Lee Odden Informal Learning Blog Jay Cross HubSpot Preshant Kaw B2B marketing MediaPost Aaron Goldman Search Insider Summit micro-conversions white paper downloads iMedia Connection J.

Paid Content 20
Paid Content Paid Search Agency Best Practices Advertising Agencies 20
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Best of 2009 (So Far): Social Media Marketing, Part 4

WebMarketCentral

DECEMBER 31, 2009

by HubSpot Rick Burnes notes that without a strong content strategy to back up social media efforts, marketers risk the "all hat, no cattle" syndrome: lots of attention on Twitter and Facebook, but no compelling content to back it up and turn the curious into the converted. Is Your Online Marketing Strategy All Tweet and No Meat?

Social Media 20
Social Media Social Marketing Burn Rate Web 2.0 20
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