Digital B2B Marketing

DECEMBER 4, 2012

Dan Zarella and Hubspot gave the “what is your social media audience worth” pot a good stir last week. It doesn’t matter if you like Hubspot’s formula or not (at least not for this article). The comparison will let you identify segments that represent a disproportionate share of value.

Wikipedia 100

Wikipedia Social Media Hubspot Sample 100

Digital B2B Marketing

FEBRUARY 21, 2012

Hubspot : In classic Hubspot style, Hubspot’s boards are all about content. It isn’t surprising to see Hubspot as an early adopter on Pinterest. Constant Contact : Looking for marketing and social media tips? Here are three of the better B2B marketing examples I found. I believe there is.

B2B Marketing 100

B2B Marketing Brand Identity Branding B2B 100

Digital B2B Marketing

JUNE 2, 2011

One company that does an excellent job of providing stage zero content is HubSpot. When I look for information on inbound marketing, I turn to HubSpot, and if I’m looking to work with anyone in the category, HubSpot will be the first company I call. I work with B2B clients on media and integrated marketing programs.

Buying Cycle 100

Buying Cycle B2B Thought Leadership Content Hubspot 100

Digital B2B Marketing

OCTOBER 6, 2011

Social Media Scoring If your potential prospects are active in social media, their conversations and discussions can be an additional indication of their level of activity in the category. Publishing Hubspot is a great example of a company becoming an information source in a category.

Lead Scoring 100

Lead Scoring Lead Ranking Peer-to-peer Leads 100

Digital B2B Marketing

OCTOBER 6, 2011

Social Media Scoring. If your potential prospects are active in social media, their conversations and discussions can be an additional indication of their level of activity in the category. Hubspot is a great example of a company becoming an information source in a category. Publishing. About Eric Wittlake.

Lead Scoring 100

Lead Scoring Lead Ranking Peer-to-peer Leads 100

Digital B2B Marketing

JUNE 4, 2013

Time after time, HubSpot’s research shows that inbound leads are both lower cost and higher quality than those from outbound marketing. Social Media Advertising. Strategy Uncategorized banners content marketing demand generation direct mail Email event marketing inbound marketing lead generation search social media'

Paid Content 100

Paid Content Lead Generation Tactics Paid Search Agency 100

Digital B2B Marketing

MARCH 19, 2012

Marketers Have Only Tapped the Surface of Inbound’s Potential Steve Cassady ( @stevecassady ) shared a great example of using targeted social media to trigger conversations (his example is included in the chat summary below). However, HubSpot is the only provider that is widely recognized as a provider for inbound marketing.

Inbound Marketing 100

Inbound Marketing B2B Marketing B2B Webcast 100