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Small Business Marketing Ideas & Tips for SMB Business Owners

Outbound Engine

Plus, these personas can be used to segment your list and better personalize your sales and marketing messages. Furthermore, don’t forget to take a funnel position into account when creating buyer personas. Clickbait and countless sales pitches aren’t the way to gain trust from your network. Keep Content on Target.

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18 Sales Podcasts Every Rep Should Check Out

Hubspot

Best Sales Podcasts. Sales Gravy. Linking Into Sales Podcast. The Sales Evangelist. Bowery Capital Startup Sales Podcast. Get in the Door: Sales Prospecting Strategies & Tactics. The Sales Babble Podcast. Sales Pipeline Radio. Make It Happen Mondays -- B2B Sales with John Barrows.

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The Beginner's Guide to Customer Targeting

Hubspot

For instance, if your target audience is SMBs, you can define them further by these attributes. Let's say you're starting a winter holiday campaign that involves a sale on your most popular products — you might consider location and buyer behavior segments to see who to market to, and how. Buyer behavior. Don't beat around the bush.

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Top 14 Social Media Management Tools for 2021

Oktopost

Sadly enough, even though social selling is proven to increase company revenue by upwards of 16% , 3 in 4 sales reps don’t implement the strategy. Why you need a social media management tool. Without a single central tool to manage, synchronize, publish, analyze and optimize all your activity on all the relevant platforms?

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New Data: Should You Include Social Media Icons on Your Homepage?

Hubspot

At 14%, YouTube will grow as video marketing continues to emerge as the future of content, but currently suffers from a slower adoption rate compared to written content. 1% increase in conversions can mean millions in sales. For some companies, keeping users on-site and focused down a specific conversion funnel works best.

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Rick Short Explains How to Turn Staff Into Prolific Bloggers

Online Marketing Institute

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. Submit guest post ideas to rburnes[at]hubspot[dot]com. Bottom line -- I wanted a win: win scenario.

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How to Build a Content Strategy for Small Businesses

Scoop.it

How to Build an SMB Content Strategy. Organizing creation and publication process. You can use Google Analytics, Facebook Page Manager, and tools like Databox to measure KPIs. Now that you know the ingredients of an effective SMB content strategy, let’s look at some of these principles in action.