Salesforce Marketing Cloud Gets an Even Bigger Dose of AI Following 2023 Dreamforce Announcements
ANNUITAS
OCTOBER 27, 2023
Salesforce’s longer-term vision, however, is strategic — with the company eyeing a model where AI powers a more seamless, multi-channel (and multi-persona), full journey orchestration of customer engagement. The AI Cloud analyzes behavior and activities and combines with meta-data and CRM data, to better identify target lists.
Let's personalize your content