Remove Hubspot Remove Leads Remove Multivariate analysis Remove Sample
article thumbnail

A/B Testing Statistics: Why Statistics Matter in Experimentation

Convert

While a platform like Convert Experiences can take care of all the statistical measuring, reasoning, and analysis for you, having a basic understanding of some statistical terms will certainly help you. Sample and Population: Using all of your website’s traffic for A/B testing would, in theory, give you a general idea of your population.

article thumbnail

How Machine Learning Can Help With Sales Forecasting

Hubspot

To create a well-functioning machine learning model, data scientists ‘feed’ it with a sample of data from a larger, high-quality database. Machine learning generates accurate sales predictions based on time-series analysis, regression analysis, and decision trees. It reveals new patterns and insights into customer behavior.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

24 Conversion Rate Optimization Tools for Research, Feedback, Analytics & More

Hubspot

To help you understand which tools are used for what, we’ve also broken this list into a few major categories: lead capture tools, research tools, analytics tools, mouse tracking and heat maps, feedback tools, and experiment tools. Lead Capture Tools. 12) HubSpot Website Grader. click tracking, and also link analysis.

article thumbnail

What is Post-Segmentation in A/B Testing? And 5 Tips for Using Advanced Post-Segmentation to Get More Out of Your Experiment Reports

Convert

This kind of simplified analysis works in a steady state, where there’s no impact from changes in external factors or factors that cannot be controlled. Non-segmented A/B testing results can be illusory, leading to biased actions. Do my mobile app visitors convert at the same rate as my desktop visitors (sales or leads)?

article thumbnail

How to Do A/B Testing: A Checklist You'll Want to Bookmark

Hubspot

This is a process called multivariate testing. If you're wondering whether you should run an A/B test versus a multivariate test, here's a helpful article from Optimizely that compares the two. Split your sample groups equally and randomly. Determine your sample size (if applicable). Identify your goal.

article thumbnail

The A/B Testing Checklist You'll Want to Bookmark

Hubspot

This is a process called multivariate testing. If you're wondering whether you should run an A/B test versus a multivariate test, here's a helpful article from Optimizely that compares the two. 4) Split your sample groups equally and randomly. 5) Determine your sample size (if applicable). 2) Choose your goal.

article thumbnail

20 Conversion Optimization Tips for Zooming Past Your Competition

Unbounce

CRO can give your marketing team ideas for what you can be doing better to convert visitors into leads or customers, and it can help you discover which experiences are truly optimal, using A/B tests. You can use one of several online sample size calculators to get yours figured out. Multivariate test. Bandit test. A/B/n test.