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The Truth About Intent Data

Rev

When I first heard about third-party intent data five years ago, I loved the idea. While I still encourage the use of this data source, I have a feeling the hype train might be steaming you off the edge of a steep cliff. To be sure, intent data should be one of many signals marketers use to identify when companies are in market.

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5 Paths to 5x Pipeline Generation Using Modern Technographics & Intent Data

SalesIntel

HubSpot Research found a positive relationship between the number of opportunities in your pipeline per month and revenue achievement. Then we give you the actionable data that includes firmographics, company technographics , contact data for people, intent data, and more. We are an intent data company.

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Get Your CEO On Board – 5 GTM Paths Using Modern Account Technographics & Intent Data

SalesIntel

HubSpot Research found a positive relationship between the number of opportunities in your pipeline per month and revenue achievement. Then we give you the actionable data that includes firmographics, company technographics , contact data for people, intent data, and more. We are an intent data company.

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Intent Data: A Direct Line into Prospects Ready to Buy Your Product or Service

SmartBug Media

That, in a nutshell, is “intent data.”. It’s not as simple as a magical button on your browser homepage—but it is a very real set of data analytics based on consumer behavior across the web (not just on your website) that: Gives you a front-row seat to live buyer activity, shows you the buyer’s pain points.

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New ways to identify B2B buying group members

Martech

After that, you can build and orchestrate campaigns via Demandbase’s B2B advertising DSP (demand-side ad platform), third-party ad channels like LinkedIn, Meta or Google and your own marketing automation channels, like HubSpot, Marketo, Sendoso and others. The BDR team then goes in to verify, validate and expand the group members.

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The 2023 B2B Data Buyer’s Guide For Marketing Leaders

SalesIntel

Actionable data can be a decision-maker’s mobile number allowing sales to call the same day a decision-maker clicked on several sent email links. Or, actionable data could be Buyer Intent data letting your marketing team know that a specific company is in the market for your product or service.

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How to Use Different Types of Customer Data to Fine-Tune Your GTM Motion

SalesIntel

Buyer Intent Data Buyer intent data reveals the signals or indicators that potential customers are actively researching or intending to make a purchase. How Intent Data is Collected Website Behavior Tracking: Analyzing website visits, page views, and content consumption patterns to identify intent signals.