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Off-Page SEO: What It Is & Why You Need It [+a Helpful Checklist]

Hubspot

Link building, for instance – an effective off-page SEO strategy – is one of the top ranking factors. That's because Google is built on PageRank, an algorithm that looks at a page's backlinks for quantity and quality. Link Building. Links from other sites on the web server as votes of confidence in your domain.

SEO 95
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An Introduction to Black Hat SEO

Hubspot

Creating high-quality content builds trust with your target audience and turns visitors into customers. Paid Links. Search engines like Google strictly ban the buying and selling of links. This includes sending a website free products in exchange for links. Link Farms. Abusing Structured Data/Rich Snippets.

SEO 76
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The Ultimate Guide to Google Search Console in 2018

Hubspot

It’s helpful on a macro and micro level -- both when I need to figure out what’s happened to a high-traffic blog post that suddenly dipped, and see how many impressions HubSpot is gaining month over month. I’m a content strategist on HubSpot’s SEO team, which means GSC is particularly useful to me. Verifying your Site on GSC.

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The Biggest SEO Blunders of All Time

Hubspot

Spoiler alert: The worst that could happen is Google lands a direct hit on your search rankings with a flying roundhouse kick, your PageRank drops to 0, and you eventually get featured in a blog post (like this one) that''s filled with examples of companies that broke the rules and paid the price. I mean, what''s the worst that could happen?

SEO 28
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40 Essential SEO Terms Marketers Should Know [Glossary]

Hubspot

Canonical URL - The canonical URL is the best address on which a user can find a piece of information. Conversion Form - A form through which you collect information about your site visitor. Collecting contact information helps you follow up with these leads. Inbound Link - A link from one site into another.

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Best of 2008 - SEO Tools, Part 1

WebMarketCentral

How about tools for checking search engine rank, grading the SEO efforts on a website, developing an optimized keyword list, and link building? Counting links the easy way by Searchlight Brian R. Website Grader Gives Out Free SEO Tips by TechCrunch Erick Schonfeld gives high marks to the Website Grader tool from HubSpot.

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What's the Deal With Guest Blogging? Deconstructing Matt Cutts' Post

Hubspot

Content on the web includes information and shared experiences that may provide value for an end-user/audience in specific contexts. If you''re really concerned, one way to safeguard yourself is to update your blogging guidelines to reflect that any piece of content will only give one "follow" link per domain.