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How to Create a Wikipedia Page for Your Company

Hubspot

If you're anything like me, you probably mainly consider Wikipedia a good source for a behind-the-scenes look at the production of Game of Thrones , or a collection of random facts on Zebras. But, if you think about it, Wikipedia is one of the best third-party sources for ranking on page one of Google. Create an account.

Wikipedia 100
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13 Gmail Plugins That Make Client Communication Easier

Hubspot

That's a lot of time spent on unbillable tasks that could be spent focusing on work that meets the goals of your paying clients. When you communicate with your clients primarily over email, it's easy for important messages and tasks to get lost in the seemingly constant shuffle. 4) HubSpot Sales. 1) SaneBox. 2) Just Not Sorry.

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The Plain English Guide to Google's Knowledge Graph

Hubspot

Before I began writing at HubSpot, I worked at two small businesses. Marketing teams who lack knowledge in SEO often feel like they're playing catch up and aren't sure if they can deliver results for their clients. For example, an old client wanted their business to show up in Google's knowledge panel. Really small.

Google 67
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10+ Indispensable (and Free!) Marketing Graders and Social Media Scores

Buffer

Hubspot’s Marketing Grader. The Buffer website’s score from HubSpot’s website grader. SEO titles and descriptions are what appear natively when you share links on your social profiles. Nibbler score for the MeUndies website and social profiles. Indispensable Grading Tools to Fine-Tune Your Marketing.

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Why Customer-Centric Brands Should Avoid Stealth Marketing

Hubspot

In the mid-1930s, Sylvan Goldman , the owner of the Humpty Dumpty supermarket chain in Oklahoma City, noticed his customers would stop shopping once their basket got too heavy. It actually repelled some of Goldman’s customers from his supermarket chain. Image Credit : Wikipedia. Whole Foods Market.

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The Top 12 SEO Tools of 2018

Hubspot

HubSpot's Website Grader. HubSpot's Website Grader. Back in 2007, HubSpot released a tool called Website Grader that helped businesses uncover search engine optimization opportunities. Aside from Website Grader, HubSpot also has a handful of paid SEO tools to help you better direct your efforts. and a Google bot!

SEO 101
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Should Writers Fear the Rise of Video?

Hubspot

High profile advocates of writing rushed to the medium's defense soon after, but it didn't curb the worry: HubSpot's recent State of Inbound 2017 report indicated that many marketers who earn a living from writing and editing are afraid their careers will "diminish more and more with [the rise of] video.". Be yourself.