help Transparency Related Topics 
Chris Koch
JUNE 18, 2012
And many who do would be better off getting some help. Transparency is the “hidden” problem. As I say in the SCN post and as I’ve mentioned here plenty of times, I think we are kidding ourselves if we think that many of our best SMEs are going to take the time to blog.
Chris Koch
FEBRUARY 12, 2010
The experts say that in the new era of social media, marketers need to stop delivering tightly-scripted, one-way messages and start engaging in uncontrolled, transparent conversations with customers and prospects wherever those conversations happen. Transparency? Social media experts often chide marketers about control.
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Chris Koch
AUGUST 16, 2011
Cookies help us learn more about our website visitors, but you won’t learn nearly as much about the spending patterns of B2B executives through web cookies as you do with B2C buyers. It’s kind of no surprise—when we are transparent, people trust us and feel better about the experience. Privacy is a concern in B2B, too.
Chris Koch
AUGUST 16, 2011
Cookies help us learn more about our website visitors, but you won’t learn nearly as much about the spending patterns of B2B executives through web cookies as you do with B2C buyers. It’s kind of no surprise—when we are transparent, people trust us and feel better about the experience. Privacy is a concern in B2B, too.
Chris Koch
APRIL 30, 2010
At ITSMA, we’re seeing four main reasons for doing it: Help. Is there a reason for you to offer whatever help you give to customers through mobile? Could your salespeople benefit from mobile access to a sales enablement application giving them advice in the field for helping customers?
Chris Koch
NOVEMBER 24, 2009
Encourage openness, honesty and transparency. For example, Cisco has an e-mail alias called “internet postings” where employees can get help. The social media sphere punishes people who don’t disclose their affiliations or pretend to be someone they aren’t (e.g., The guidelines should include a place to go for advice.
Chris Koch
JANUARY 15, 2010
If the vendors can’t help with the integration, IT can. This is where social media tools are helpful. Employees, subject matter experts and marketers all need to represent the company, but in a way that is transparent, constructive, and cordial. You don’t even need to involve IT anymore. Content creates relationships.
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