help prospect 
Lattice
DECEMBER 15, 2015
By supplying insights into customer and prospect buying patterns and signals it enables companies to organize go-to-market priorities, align marketing campaigns to the needs of most attractive prospects, and align sales reps to high-likelihood high-value customers and prospects.
Lattice
MAY 13, 2016
Marketing and sales teams need to be transparent with each other about what prospects they’re pursuing, and why. And MarTech vendors need to be transparent about how they can actually help marketers improve their company’s bottom line. Companies need to be transparent about what their goals are, and how those are shared with teams.
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Lattice
MAY 31, 2016
At this year’s SiriusDecisions Summit , the theme focused on helping companies find the right combination of art and science to see intelligent growth within their business. But while its fine for people to skew more in one direction, it’s a mistake for companies to lean too far either way, as they can negatively impact their pipeline growth.
Lattice
SEPTEMBER 21, 2016
Let’s break down some different use cases where predictive marketing and sales can help companies improve the efficiency of their revenue funnel: Too many leads: The issue of having an overwhelming number of leads in your demand waterfall is a top issue for fast-growing organizations with a freemium business model.
Lattice
NOVEMBER 18, 2015
Modern marketers already have a wealth of knowledge about their customers and prospects in their CRM and marketing automation systems. The Lattice Data Cloud help flesh out the data by adding insights from a variety of third party sources that cover financial, social, firmographic, web, technology and news updates.
Lattice
MAY 4, 2016
Intent data has become such a hot topic that we dedicated an entire eBook to the topic, and worked with analyst David Raab to help provide some clarity around what you can and can’t do with intent data. On the other hand, intent data can be used in many ways beyond identifying prospects.
Lattice
OCTOBER 9, 2015
We believe that video helps bring our story to life. We take that information to tag the videos so that we can provide them to the sales team to share with customers and prospects through KnowledgeTree , our sales enablement tool. Most importantly, our videos have helped influence approximately 20% of our pipeline this year!
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