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Engagement is Everything: Our Takeaways from Marketing Nation 2015

Vidyard

Citing that workers who get adequate rest and downtime are significantly more productive, she called on organizations to offer nap rooms for employees to recharge, make sure vacations are treated like vacations, and for managers to take charge on eliminating device usage during meetings.

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5 Goals to Help You Think Like a Chief Growth Officer in 2021

ANNUITAS

As we look back on this past year’s growth, and bullishly move toward the new year, there are five goals that I think will help all sellers, marketers, and business leaders think more like Chief Growth Officers ( more on that role here ) as we all strive to optimize success after a year of constant change. Reforecast! And reforecast!

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4 Proven Ways to Maximize the Value of Your Video Marketing

Convince & Convert

Start Narrowcasting The most common misconception I run into when it comes to video is that B2B brands feel a pressure to go viral. If you narrowcast a highly targeted message capitalizing on your ideal prospect’s pain points, you’ll attract leads who have the interest and budget to actually convert and purchase your B2B solution.

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Social Media Hierarchy of Needs - Best Practices for ROI Success

The ROI Guy

This includes promoting and participating in collaborative discussions and engaging users in collaborative product reviews, shared designs and innovation. They seek solutions that can help them “do more with less,” deliver fast payback, provide high ROI and realize superior value versus other solutions.

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Seen and Heard at CES 2024 with Choozle CEO Adam Woods

Choozle

Sir Martin Sorrell , CEO of S4 Capital, expressed optimism about AI’s impact on marketing but found AI-enabled products like smart refrigerators disappointing. Moving a purchase from one retailer to another doesn’t help the brand at all. Interested in Having a Conversation? Schedule a conversation today.

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Do I Need A Video? 5 Questions To Ask For Your Next Campaign

Vidyard

Not every campaign needs a video, and to help you decide when it’s worth pressing record, here’s a few questions to ask about your campaign: 1. The same principle applies to explaining your product, or service. Even if you have no use whatsoever for a transport truck, you can’t help but want to share it.

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34 (of the) Best Google+ Tips, Tactics and Guides of 2011

Webbiquity

Circles enable you to ‘narrowcast’ messages…Suddenly, Google+ can enable micro-targeting via circles.”). He walks through the migration process, including helpful screenshots to illustrate each step. 25 Google Plus Resources, Articles, and Reviews to Help You Get Started by Pamorama.

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