Guidelines Related Topics 
Digital B2B Marketing
JUNE 19, 2012
Stepping back from the details, the research from IDC reaffirms two key guidelines for B2B social media. According to new research from IDC, only 18.6% of B2B technology buyers say social media has influenced their purchase decisions or interactions with vendors.
Digital B2B Marketing
APRIL 30, 2012
Every provider will look to push the boundaries of your brand and marketing guidelines. Without traditional AORs as a natural lead for agency coordination and integration (AOR relationships dropped from 50% of companies to 15% in the last decade), you need to take on this role directly.
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Digital B2B Marketing
MAY 29, 2012
Best practices and guidelines can be valuable perspective, but these examples are a useful reminder that the real difference maker is when you identfy the opportunities that are uniquely right for your business. How do you drive sales of your new higher price point and more profitable services to a new business audience?
Digital B2B Marketing
JULY 11, 2013
Others think of logos, detailed brand guidelines, and the dreaded brand police when they hear branding. But that is just execution. What really matters is shaping what others think of you before you engage one-to-one through your sales or other marketing efforts.
Digital B2B Marketing
MARCH 27, 2013
So, if you must keep giving out tchotchkes, here are a few guidelines that will improve the chance they will be noticed, appreciated and earn a spot on the recipient’s desk or in their life (with examples, good and bad, from my recent experience): 1.
Digital B2B Marketing
SEPTEMBER 1, 2011
The rules are at best guidelines, and nobody is requiring you to share mediocre content. If so, it is time to stop listening to the social media experts , the ones that gave you the idea you need to share 4, 8 or 15 pieces of content in the first place. In fact, you probably aren’t required to share content at all.
Digital B2B Marketing
JUNE 1, 2011
On twitter, a common guideline is only one out of every eight tweets should be your own information. Social media platforms are open, and perspectives that are not clearly self-serving are welcomed. Share information from others freely. Like, comment on, or retweet good information, insight or entertainment from others.
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