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Sales Engine
SEPTEMBER 18, 2015
Because the search engines like Google have changed their algorithms in the last few years, the role that search engine optimization (SEO) plays in content marketing is causing a lot of confusion. They work hand in hand—but it’s not about trying to “trick” Google into telling them what that page is about.
Sales Engine
OCTOBER 2, 2015
In fact, there’s not even a series of projects that can be assigned to marketing that’s going to work predictably because not every prospect is going to follow a predetermined, automated sales process—it’s a continuous process that requires shifting on the fly by providing more content to the prospect when they need it.
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Sales Engine
JUNE 2, 2016
The problem is that ever since the Affordable Care Act, there has been so much content created about how to bend the cost curve that getting on the coveted first pageof Google results is impossible. Google will probably not reward you for this content, or even worse, they may punish you for the content being too thin.
Sales Engine
MARCH 10, 2016
Once he understood how it worked and why he’d been successful attracting readership, Lemas started looking at how others were doing it in different spaces, and his career in search engine optimization took off. Q: How has search engine optimization changed since you started working in the space?
Sales Engine
APRIL 20, 2016
That was what we used to do before the emergence of a content-heavy internet, and it worked because sales people were the gatekeepers of information about products and services within a company. For example, someone searches Google about a problem they’re having, and they find one of your white papers.
Sales Engine
AUGUST 23, 2016
Today, B2B buyers start with an anonymous Google search, which then leads to the consumption of white papers, webinars, videos, blogs, and so on. For example, let’s say that the conversation started with a prospect searching Google about a business problem and found you through a white paper on your website.
Sales Engine
APRIL 24, 2018
The risk is too high for them because the email gods (Google, Microsoft, and the ISP’s) rule the highways and, even though the practice may be perfectly “legal”, they won’t deliver unsolicited mail to their customers and they’ll blacklist companies and vendors who try. Pay Per Click (PPC) advertising works for a few, but not most.
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