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How to Measure Your Small Business’s Marketing Success

Marketing Insider Group

Small businesses rely on outreach to stand out from the competition, raise brand awareness , and achieve sustainable growth. However, for businesses with finite resources and limited marketing experience, it can be difficult to determine the effectiveness of a campaign and make necessary improvements.

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10 Top AI-Based Tools for Marketing and Sales

Webbiquity

PaveAI allows agencies, ecommerce vendors, and businesses of all sizes to focus their content marketing efforts more effectively by using AI to identify correlations in Google Analytics data which would extremely hard to spot manually. Jimdo is a super-easy website building platform for small businesses.

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Expert Tips for Measuring and Analyzing Customer Feedback

SmartBug Media

The mechanism you ultimately choose to host a customer feedback initiative will depend largely on your target audience and business objectives, but a few widely used customer feedback tools include: Survey tools : HubSpot Service Hub , SurveyMonkey, and Google Forms are a few easy-to-use tools for creating and distributing surveys.

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9 Best Form Builder Tools to Gather Customer Feedback

Optinmonster

Google Forms. MonsterLinks : Improve response rates for your form by embedding clickable links to your survey. Powerful targeting rules to boost response rates. Plus, it allows you to create smart forms with conditional logic to get the highest response rates possible. Responsive design.

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After Weeks of Decline, Sales Metrics Showing Signs of Recovery [COVID-19 Benchmark Data]

Hubspot

Thus far, sales teams have struggled to convert buyer interest via email -- send volume is a staggering 67% above pre-COVID averages, and hasn't been accompanied by an equivalent increase in response rates or meetings booked. Lead with empathy in sales emails to build rapport and increase response rates.

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Deal Volume and Sales Response Rates Drop to New Lows [COVID-19 Benchmark Data, Updated Weekly]

Hubspot

Sales teams are sending about 50% more email to prospects than they were pre-COVID, but responses continue to drop. Last week, sales response rates hit an all-time low for 2020 at 2.1%, a lower response rate than Christmas week 2019. Surprisingly, businesses of all sizes were impacted almost equally.

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What is marketing operations and who are MOPs professionals?

Martech

They also spent at least 10 hours a week in spreadsheets — solutions like Excel, Google Sheets and Airtable. So while many marketing ops teams are devoting much of their time to automation and campaign management responsibilities, many are spending as much time reporting on the results of their efforts.