Anything Goes Marketing
FEBRUARY 6, 2008
Raise your hand if you answer yes to all of the following questions: My company has a website We have great resources on our website Some of these resources help our customers and prospects learn more about what we do and affect the buying process It's difficult to find these resources on our site Your hand raised? Try it out!
Anything Goes Marketing
DECEMBER 12, 2006
In this way, my blog is similar to the thinking process that an e-marketer goes through on a daily basis (or should be going through!!) : " What actions that I take will drive traffic to my site and increase conversions. And here's a saying that you should adhere to: If Google is doing it, it's worth trying.
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Anything Goes Marketing
NOVEMBER 16, 2008
For your nuturing campaigns, create a document that outlines all of the marketing content that you have and map this to the buying process of your target audiences that you have identified (assuming you have created defined marketing segments). Create marketing campaigns that can be reused. Did I just write in caps?
Anything Goes Marketing
MARCH 18, 2007
Here are some quick tips from the experts - Google that is - on how to improve your landing pages. Check out the Top 7 Landing Page Strategies on the Google Analytics blog. Google recommends that you should add certain requirements such as "A minimum order is required" etc. I found #4 interesting: "Using qualifying copy".
Anything Goes Marketing
SEPTEMBER 20, 2008
The shift that I've seen is to automate the process using technology. There are many factors that go into this including getting sales and marketing working together as well as buy-in from the marketing team and the rest of the company to invest the time and resources in a systemized lead nurturing process.
Anything Goes Marketing
AUGUST 16, 2006
In an article that he wrote for Rain Today, Brian Carroll , an authority on how businesses can improve the lead generation process, sites evidence from Marketing Sherpa and the Nielsen Norman Group to outline why companies don't translate great web traffic into sales leads. The same can be said for your PPC search campaigns.
Anything Goes Marketing
APRIL 5, 2009
Here is a perfect example: A web visitor finds your pay per click ad on a Google search results page and clicks on it. One item often overlooked is automating the entire event registration and follow up process. On the ensuing landing page, they are able to download a relevant white paper after filling out a short form.
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