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How to spring clean (or set up) your branded YouTube channel

Vidyard

Many companies, particularly those in B2B, launched their YouTube channels during the social media scramble of the early aughts when people said things like, “What’s your Google+ strategy?” How to do it : Consult your customer research. ” without irony. Or, maybe don’t use YouTube.

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How to Clean Up Your Branded YouTube Channel

Vidyard

Many companies, particularly those in B2B, launched their YouTube channels during the social media scramble of the early aughts when people said things like, “What’s your Google+ strategy?” How to Do It: Consult your customer research. If you have lots of videos, organize them into playlists for each customer journey.

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Video Marketing Strategy: What You Need to Know to Succeed

Vidyard

Research Your Target Audience for Video 4. Revenue-based goals focus on things like increasing lead form inquiries while brand goals involve things like growing a higher quality email list, driving more blog traffic, or capturing Google answer boxes for targeted keywords. Contents 1. Define Your Video Marketing Goals 2.

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Video Storytelling: How to Drive Connection Through Narrative

Vidyard

B2B and B2C organizations are moving away from product-focused video towards telling bigger stories around overarching themes. Look beyond the basics to find the “why” behind what your organization does, and market that. Google released their “Parisian Love” video all the way back in 2009, but it remains just as creative today.

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Marketers Still Struggle with all that Data, But Technology Offers a New Hope

Vidyard

Remember what it was like to navigate someplace before you had Google maps? In research conducted by Forrester in 2013 on how marketers manage performance, only 10% of respondents felt that their marketing teams were effective at using data analytics to make decisions. Or before you had a smart phone? Before even having a computer?

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Top 10 Reasons You Need Video in Your Content Marketing Plan

Vidyard

Here are 10 reasons why organizations should include video in content marketing plans… 1. In fact, according to Comscore, adding a video to your website can increase the chance of a front page Google result by 53 times. Recent research shows that 71% of marketers say video conversion rates outperform other marketing content.

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Video Storytelling: How to Drive Connection Through Narrative

Vidyard

Focus on Big-Picture Themes B2B and B2C organizations are moving away from product-focused video towards telling bigger stories around overarching themes. Look beyond the basics to find the “why” behind what your organization does, and market that. Avoid being too feature or jargon-heavy. Cvent strikes the perfect balance.