Martech

JULY 28, 2023

Here’s how these changes impact email marketing, including open rates, and why measuring direct engagement is crucial for success. Let’s stick to a key metric often used to report on email marketing successes: the email open rate. Marketers can no longer use personal data without restrictions.

Open Rate 98

Open Rate Privacy Protection Marketing Automation Services Privacy 98

Litmus

JUNE 29, 2021

Apple’s new Mail Privacy Protection features will have widespread implications for email marketers , causing marketers to implement multiple strategies to adapt. That’s because these changes, which debut this fall, will prevent email senders from seeing Apple Mail users’ open behavior, IP address, location, and device information.

Privacy Protection 86

Privacy Protection Privacy Open Rate Deliverability 86

Liveintent

FEBRUARY 22, 2022

Of course, it’s not enough that Google has decided to do away with third-party cookies; Apple has also changed the terrain of the digital landscape with its Mail Privacy Protection (MPP). A focus on engagement beyond open rates. So what is MPP, and how does it affect publisher direct-sold deals?

Privacy Protection 71

Privacy Protection Privacy Cost Per Thousand CPM 71

Litmus

APRIL 18, 2024

and here’s what we learned: Why your email service provider matters the most The core of any email marketing tech stack is your email service provider (ESP). Switching email service providers is notoriously costly and difficult, particularly when it comes to transferring the gold-mine of data between one platform and another.

Email Marketing 93

Email Marketing Marketing Automation Services Work Management Planning 93

Litmus

NOVEMBER 22, 2021

This time, we’ve got an exciting update to share: We recently launched our new and improved email client market share site to include Apple’s Mail Privacy Protection (MPP) data, pre- and post-MPP launch. Google Android: 2.3%. Apple Mail Privacy Protection: 14.35%. Apple: 51.4%. Gmail: 33.7%. Outlook: 5.3%.

Privacy Protection 91

Privacy Protection Email Marketing Privacy Differentiation 91

Martech

APRIL 23, 2024

For one, the ways companies collect user data have been under the microscope, and policies from Apple and Google are forcing marketing data analytics changes across the board. Now, their teams can target specific audiences with custom product or service messages. Because of this, you’ll need to shift your strategies.

Top of Funnel 68

Top of Funnel Analytics De-duplication Work Management 68

Salesforce Marketing Cloud

APRIL 21, 2022

The ways companies collect user data have been under the microscope recently, and announcements from Apple and Google are forcing marketing changes across the board. These changes are no surprise: They are part of an ongoing trend toward protecting consumer privacy. Watch the webinar.

Privacy 98

Privacy Top of Funnel De-duplication Analytics 98