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4 digital marketing pain points SMBs face today by Microsoft Advertising

Martech

To succeed as a small or medium-sized business (SMB), employees must work smarter. Tight budgets and scrappy teams require innovation at every level — from the Founder and CMO, e-commerce Marketing Director to VP of Marketing, Social Media Director to Paid Search Strategist. A challenging digital marketing world.

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Get Your Content Engine Running Before Hiring A Fractional CMO

Marketing Insider Group

Have you considered hiring a fractional CMO because your small business can’t afford a full-time marketing executive? Hiring a content marketing agency will not only reserve some of your marketing budget, but also deliver a marketing strategy that’s backed by data and guaranteed to succeed. What’s Next?

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How to Automate Your Digital Marketing Using a Smart Marketing Dashboard

B2B Digital Marketer

B2B Digital Marketers need to stay ahead and use new insights to keep their business relevant and successful. The customer’s needs are always changing , and the marketing landscape is always evolving. Enter HelloWoofy – a smart marketing dashboard for small businesses and underdogs. Podcast Timestamps/Outline.

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How Should I Prioritize the Marketing Budget for My Small Business?

BenchmarkONE

Effective small business marketing requires a savvy mindset. It also requires having a proper hold on your priorities, including what you should be spending on marketing and where you should be spending it. A small business marketing budget tends to be limited — but that’s okay! It may even be a good thing.

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Six Insights (And One Inspiring Conclusion) from 27 Beneficial B2B Marketing Stats and Facts

Webbiquity

Every B2B marketer knows we are in a period of rapid change. Marketing technology (martech) is advancing quickly. But how can B2B marketers most effectively achieve those results? They need solutions but have limited bandwidth and attention. But which developments are real and imminent, and which are hype? HubSpot ).

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2011: The Year of the Online SMB

Biznology

I am declaring 2011 the Year of the Online SMB. For the uninitiated, SMBs are small and medium businesses. They are the Holy Grail for business service providers because there are so darn many of them. I like the definition of an SMB being under 100 employees, but up to 500 employees can be deemed an SMB also.

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Digital Marketing In 2020 | 7 Reasons Why Small Businesses Need It

Adobe Experience Cloud Blog

Let’s start this with a statistic that should by itself be enough to have any small business owner invest in digital marketing. It’s a massive market size to not be a part of, and definitely, the biggest reason why you should invest in digital marketing. It relies on solid market research to inform the next course of action. .