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Martech
SEPTEMBER 20, 2023
Marketing automation platforms (MAPs) save time by automating campaign processes. They are also a centralized place where different teams work together to forge cross-functional alignment. Brand consistency Marketing automation platforms are often the place where brand consistency is enforced. Get MarTech!
Marketing Insider Group
JULY 24, 2023
Your B2B marketing strategy can only succeed with accurate data capturing your efforts and how well they worked for you—and all that information needs to be stored and analyzed somewhere. That’s where Google Analytics 4 (GA4) comes in. GA4, short for Google Analytics 4, is Google’s analytics platform. What is GA4?
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Sprout Social
JUNE 28, 2023
For today’s marketing teams, it’s nearly impossible to do your work and stay agile without marketing automation. In fact, teams that don’t adopt automation and AI-powered software throughout their tech stack risk falling behind. Feel free to jump ahead: What is marketing automation?
Martech
JUNE 22, 2023
Editor’s note: This is Part 2 of a four-part series on how AI will be infused into marketing automation platforms. Part 1, AI marketing automation: How it works and why marketers should care, is here. They will be embedded directly into foundational knowledge work tools (e.g., Get MarTech!
Martech
FEBRUARY 1, 2024
Well, this is where I tell you that there is a way — in fact, there’s been a way for a few years, but it’s the rare email marketer who knows about it, let alone takes advantage of it. Even after you go through the approval process (more on that in a minute), it’s hard to know if your annotations are working. In your inbox.
Martech
DECEMBER 12, 2022
Nearly every marketing organization uses marketing automation platforms these days. Justin Sharaf, vice president of marketing operations at data intelligence company Collibra, shares four easy ways to do that. “The Instead you get, “I am a director and my role is in marketing.”.
Webbiquity
JANUARY 24, 2019
The landscape of social networks is constantly evolving: Google+ is going away , Tumblr and Flickr are changing , and Instagram is growing: the image-centric social site is highly popular among teens with over 72% of American teens using the social network. Using the same hashtags for Instagram and Twitter may not work well.
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