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3 Tips for Getting More Value from Your Landing Pages

Unbounce

To see the full picture of conversions with multiple touchpoints, take a look at the Google Analytics Multi-Channel Funnels report, which shows the variety of interactions that occur before a conversion. But marketers have to be a little more creative with measuring performance if the ultimate goal is to generate phone calls or store visits.

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The Best Marketo Add-Ons for SMB

SmartBug Media

Marketo Sales Connect offers sales automation to complement Marketo’s marketing automation strengths. They can also build out automated email sequences and link to assets. Account-Based Marketing. Once you’ve set up lead scores, the Account-Based Marketing add-on should be on your radar. Sales Connect.

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Using Web Personalization to Create Better Buying Experiences

Metadata

Our web personalization product fits naturally into this DNA because it helps eliminate a ton of engineering work historically tied to website personalization. The best website personalization strategies start small and build based on insights. Start small I’m talking crawl, walk, run in its purest form.

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4 Ways You Can Leverage Intent Data in B2B Marketing

Heinz Marketing

They tell you who is performing a Google search for the keywords that matter to you. These are also categorized as ‘In-market’ accounts and leads. You can start reaching out to these ‘in-market’ audiences before they form an opinion about your brand or before they reach out to you. Personalized lead engagement .

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12 Best B2B Marketing Tools To Improve Your Tech Stack

EveryoneSocial

HubSpot (Marketing CRM, Marketing Automation). When it comes to marketing automation, there is certainly no shortage of options. However, what makes HubSpot stand out as a top choice of the B2B marketing tools available is their continued innovation. Google Analytics (Reporting, Data). Don’t worry!

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Top 5 Tools & Tech to Personalize at Scale

Televerde

An authentically personalized B2B experience delivers several benefits, such as: Improved customer experience. With tools and tech that enable a personalized approach (think marketing automation, intent data, and AI-powered analytics) you can consistently deliver the right message, to the right person, at the right time.

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Q&A: Telling stories with Google Data Studio

DotDigital

And, as you might imagine, we run marketing automation campaigns, including email marketing, using our very own dotdigital Engagement Cloud. We use additional distribution channels like Hootsuite, GoToWebinar, Google Ads, Facebook Ads, and Linkedin Ads. What are the key benefits of using Google Data Studio?

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