Paul Gillin

OCTOBER 11, 2012

I spend a lot of time in LinkedIn groups and have learned a bit about maximizing their potential as conversation-starters. The best way to provoke discussion on LinkedIn is to ask questions. LinkedIn is the only major social network that doesn’t permit brands to interact as members. Facebook is more playful than LinkedIn.

Linkedin 50

Linkedin Webinar Metrics Tips Webcast 50

Paul Gillin

MARCH 1, 2012

This graphic, which appeared in The Wall Street Journal on Tuesday , says a whole lot about Facebook’s success and Google+ ‘s struggles, but it’s an incomplete picture of the true value of social networks. shows that Google+ users are signing up—but then not doing much there,” the Journal writes.

Social Networks 50

Social Networks Twitter API Facebook 50

Paul Gillin

JUNE 18, 2013

Listen to your market and customers using tools like Twitter filters, Google Alerts and LinkedIn searches. Facebook is fun, LinkedIn is business, Twitter is rapid-fire news. B2B marketing Social Media Tips Chicago Mercantile Exchange CME Group constant contact Facebook linkedin Social network Twitter' Taming the big five.

Social Media 50

Social Media Social Marketing Media Social Networks 50

Paul Gillin

MARCH 10, 2011

Have you checked out LinkedIn lately? LinkedIn is set to eclipse the 100 million member mark sometime this spring, and it is quickly becoming the social network of choice for B2B professionals. LinkedIn gets none of the buzz of Facebook, and no one’s going to make a movie about it. This is the ideal B2B environment.

Social Networks 50

Social Networks Enterprise Management Peer-to-peer Work Management 50

Paul Gillin

JUNE 26, 2014

The summary specifically mentions the influence of “social media institutions such as Facebook, Google+, LinkedIn, and Twitter,” and also refers to “social media campaigns.” I know of no research in this area, but five years ago Google took to the streets of Times Square to ask 50 passersby what a browser is.

Social Media 50

Social Media Media Peer-to-peer Social Networks 50

Paul Gillin

OCTOBER 7, 2010

For example, I have 725 friends on Facebook, nearly 1,000 connections on LinkedIn, and almost 7,500 Twitter followers. For example, when I consult TripAdvisor to make a hotel reservation or Google Maps to find a restaurant, I put faith in the advice of total strangers. No social map is going to unearth these relationships.

CRM 50

CRM B to B Marketing Management Eye-Tracking 50

Paul Gillin

JULY 15, 2011

Corporate case studies used to have a purpose in the days when customers couldn’t find each other, but today all it takes is a few searches or LinkedIn queries to identify experienced buyers. It turns out the blogger was more interested in the motivations of the PR firm than in Google’s allegedly intrusive behavior.

Case Studies 50

Case Studies Case Study Studies BtoB 50