ViewPoint

MAY 9, 2013

Protecting your online reputation is crucial in an era when conducting searches for information is a routine part of a buyer''s research, according to Jasmine Sandler. Use tools such as Google Alerts, Social Mention and Topsy to discover your online rep, and work on building a positive online brand for your company.

PointClear 120

PointClear B2B Marketing BtoB B2B 120

ViewPoint

APRIL 28, 2011

source: Google ). source: Google). DemandGen tells us buyers make up a short list of who to contact through these activities: 78% started with informal info gathering. (source: Marketo ). 62% of business buyers now spend more time researching product and services online than they did prior to the recession.

Work Management 120

Work Management Marketing Management Sales Leads Sales Qualified Leads 120

ViewPoint

SEPTEMBER 9, 2016

The ability to get quick access to information means that it’s possible – more than ever before – to find out information about buyers that eliminates the “cold” from the call. If they’d taken 5 minutes to Google me, they’d know this. Read more here: Is Cold Calling Dead? And, if you’re not, then you won’t get the conversation.

Cold Calling 120

Cold Calling Ideal Customer Profiles Business B2B 120

ViewPoint

JANUARY 26, 2012

Business buyers themselves are looking for information to help them do their jobs, and they generally welcome and open letters as they arrive on their desks. Business marketers sometimes view their company’s website as just a passive informational tool—sort of a virtual brochure.

B to B 120

B to B netFactor Media SEM 120

ViewPoint

JULY 10, 2013

Carlos Hidalgo feels that “blogs are a great way to increase inbound traffic, engage buyers early on in the buying process, educate your target audience and share relevant information.” My list: LinkedIn, Blogs, Google. I use Google all day. Not surprisingly, S. It is your personal blog. Carlos is absolutely right.

Social Media 120

Social Media Opinions Tools InsideView 120