B2B Marketing Traction

JUNE 22, 2011

Skyline’s recent webinar, “Social Media for Trade Show Promotions,” was full of great ideas. It turns out YouTube is great for all phases of trade show promotion. Facebook, Blogging, and Twitter work great for pre-show marketing and marketers can post the trade show exhibit as an event on LinkedIn.

Trade Show 100

Trade Show Social Media Social Marketing Media 100

B2B Marketing Traction

JULY 16, 2014

Some traditional tactics, like trade shows ( I’ve had great success with these – see my list of B2B trade show resources here ) or published articles or even print ads (in some cases), still work! If you want to do the right marketing, to the right audience, and generate the right results, call New Incite today.

B2B Marketing 100

B2B Marketing B2B Trade Show Paid Search Agency 100

B2B Marketing Traction

APRIL 12, 2012

Capture each marketing activity, its cost, leads generated, number of sales and sales revenue generated. A manufacturer thought that print advertising had a greater return on investment (ROI) than trade shows. The trade shows were expensive, not only in fees charged to exhibit but also in people travel and attendance time.

Cost per Lead 100

Cost per Lead Trade Show Marketing Leads Leads 100

B2B Marketing Traction

MARCH 21, 2012

For a long time marketing departments have focused on TOFU, or top of the funnel lead generation. You paid for search engine optimization (SEO), email and direct mail campaigns, trade shows, perhaps even advertising campaigns to get leads for your sales department. But don’t just expect sales to do all the work from here.

Paid Content 100

Paid Content Top of Funnel B2B Marketing Planning 100

B2B Marketing Traction

MAY 20, 2010

Easy to calculate (total cost of marketing activity divided by the number of leads generated). I look at cost per lead for one marketing activity, such as a trade show, along with marketing conversion (how many sales does a marketing activity produce?). One piece of data that some of you know is cost per lead.

ROI 100

ROI Cost per Lead Trade Show Paid Search Agency 100

B2B Marketing Traction

APRIL 19, 2013

In the book, Professional Services Marketing: How the Best Firms Build Premier Brands, Thriving Lead Generation Engines, and Cultures of Business Development Success, authors Mike Schultz and John E. Ask questions like, “ Will this attract visitors to our exhibit at the trade show? Results in the way of leads, revenue, brand awareness?

Paid Search Agency 100

Paid Search Agency Advertising Agencies Ads Ad Agencies 100

B2B Marketing Traction

JULY 19, 2013

According to Earle, “Every t-shirt purchased in-stores and online, comes with an experience; the pastry box packaging, oven mitt shaped neck label, hidden messages inside of some shirts, a story, and sometimes random gifts, like vintage Ghostbusters and Teenage Mutant Ninja Turtles trading cards. We are an experience-based brand.”.

B2B Marketing 100

B2B Marketing Brand Identity Branding B2B 100