Remove sales-lead

Onalytica B2B

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10 Reasons Why We do Influencer Marketing

Onalytica B2B

Influencer marketing when executed correctly and with patience can be extremely effective in achieving anything from lead generation to brand awareness – many of which cross over. LEAD GENERATION. LEAD NURTURING. SOCIAL SELLING. EMPLOYEE ADVOCACY. WEBSITE TRAFFIC.

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Employee Advocacy- Are You Leveraging Your Employees’ Influence?

Onalytica B2B

Despite being in a generation where we’re obsessed with doing anything and everything online, we do still occasionally favour some human interaction where possible- whether this is directly in-store, or through online portals or email, or just by employees being visible, helping us to perceive the brand as being more human.

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Interview with Brian Hansford

Onalytica B2B

Key Topics: B2B Marketing, Demand Generation, and Marketing Technology. I have worked in B2B marketing, sales and alliance management for 25 years. My very first professional job was an inside sales rep for a PC-based software company that sold developer tools in the early 90’s. Location: Redmond, WA USA.

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Influencer Marketing: How to Create Your Strategy

Onalytica B2B

Influencer content – paying for macro influencers to speak at your events, create content, lead webinars. Influencer marketplace – paying for already generated / easy to create influencer content typically in the form of multiple product images from micro influencers. Owned Media.

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Interview with Melonie Dodaro

Onalytica B2B

She’s a highly sought after speaker and trainer that specializes in social selling (digital sales and marketing), LinkedIn and how to build trust online, across North America and Europe. I have trained many B2B sales teams on how to effectively leverage LinkedIn and social selling to massively improve their lead generation.

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Interview with Moni Oloyede

Onalytica B2B

She has a proven track record in integrated marketing, especially with establishing digital presence through SEO optimization, lead generation process, and website optimization. They were an early an adopter of martech practices such as lead nurturing, lead scoring and dynamic content. I love Scott Brinker.

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How to Guarantee Content Shares From Influencers

Onalytica B2B

To increase brand awareness, establish brand perception and to increase demand generation – often using content performance metrics such as views, social shares and engagements as softer indicators of success. Integrated-Influencer-Content (IIC) – like Influencer-Generated-Content (IGC), but different; its cousin.