Lattice

MAY 24, 2016

The B2B world is moving fast towards Account-Based Marketing, Account-Based Sales Development…well “Account-Based Everything.” B2B sales and marketing have an imperative to be aligned on which accounts to go after and win. They’ve seen up to 3x higher conversion rates and 15% higher sales quota attainment on average.

Marketing Automation Services 124

Marketing Automation Services Lead Ranking SMB Generation 124

Lattice

NOVEMBER 5, 2019

In this post, you’re going to get an inside look at how our LinkedIn ad program works in conjunction with sales outreach. You’ll see exactly how LinkedIn has become an essential channel for generating new leads.

Outreach 100

Outreach Account Based Marketing ABM Linkedin 100

Lattice

FEBRUARY 18, 2016

The best and the brightest B2B marketers and salespeople are getting together to tell their story of how they’re braving the transition from traditional lead generation to account-based marketing. There’s been no other conference of this scale that’s purely dedicated to account-based marketing and account-based sales.

Account Based Marketing 100

Account Based Marketing Marketing Funnels Top of Funnel Conference 100

Lattice

MARCH 16, 2016

But smart teams understand that better segmentation is the key to B2B sales and marketing success. Because of that, I’m really excited to announce the launch of our next-generation Lead Enrichment capabilities. As a result, marketing and sales teams can create hyper-personalized segments based on technographic data (e.g.

Lead Scoring 100

Lead Scoring Lead Ranking Forrester Act-On 100

Lattice

OCTOBER 9, 2015

We create a variety of videos from explainers to funny spoofs to case studies and more to support our awareness and demand generation goals. This integrates with Marketo to let us score leads based on our audience’s engagement with our videos and create Interesting Moments that are synced over to Salesforce.

Top of Funnel 100

Top of Funnel Video Marketing Lead Scoring Lead Ranking 100

Lattice

DECEMBER 14, 2015

More and more marketers are considering abandoning lead-based marketing tactics to focus on account-based marketing. After all, sales teams don’t celebrate when they win a lead; they celebrate when they close accounts. Sangram Vajre pushed the audience to view ABM as the purple cow of B2B sales and marketing.

Sales Management 100

Sales Management Account Based Marketing Top of Funnel ABM 100

Lattice

MAY 17, 2016

Over the past few years there has been a power shift in the B2B space, away from marketing and sales teams and toward the customer. Marketing is more than just creating leads, it’s also about customer experience and brand, and at the intersection is how these elements of demand generation and experience fit together.

Forrester 100

Forrester CMO Demand Generation Acquisitions 100