Customer Experience Matrix
NOVEMBER 18, 2009
One of the audience members at the B2B Marketing University in Boston asked about demand generation systems for small businesses, and how to distinguish among the vendors in general. The table below presents a reasonably comprehensive list of demand generation (a.k.a. I'll be flying cross country to attend, so you could too.)
Customer Experience Matrix
DECEMBER 2, 2010
The company began with search engine optimization to attract traffic, and added landing pages, blogging, Web hosting, lead scoring, and Salesforce.com integration. One distinct disadvantage is that most small business marketing automation systems offer their own low-cost alternative to Salesforce.com, while HubSpot does not.
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Customer Experience Matrix
JANUARY 31, 2010
For more on vendor classifications, see my list of demand generation vendors from last November.) In other words, Marketing Studio competes with high-end demand generation systems like Eloqua , Market2Lead and Neolane. Users can build HTML emails, Web pages and multi-page microsites. Other core features are similarly powerful.
The Point
APRIL 18, 2011
And integrating video content into a campaign microsite or lead nurturing program is an effective way to add spark and visual interest and drive response. So why don’t more B2B companies use video? Well, one reason is cost. You can also easily embed Animoto into a Website or blog, or add the video to your company’s YouTube channel.
Only B2B
JANUARY 24, 2018
This is among those content syndication tools which are been supported by other content syndication networks and partners such as Salesforce.com, Marketo, and HubSpot. In past years they have created ab quality readers helping the publishers to successfully promote new content ventures like microsites.
NuSpark Consulting
JULY 17, 2010
Most systems integrate well with SalesForce.com, but also others. Landing pages are microsites that promote specific products/services with call-to-action web forms. remember, websites need to be lead generators; not online brochures. Those leads may also be routed to specific salespeople. Flexible lead scoring.
Adobe Experience Cloud Blog
NOVEMBER 15, 2012
salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? Forms Registration forms can be placed on landing pages, microsites, and the corporate website. Marketing Programs / Lead Generation. No (except salesforce.com Radian6). No (except salesforce.com Buddy Media).
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