The Point

APRIL 18, 2011

And integrating video content into a campaign microsite or lead nurturing program is an effective way to add spark and visual interest and drive response. So why don’t more B2B companies use video? Well, one reason is cost.

Cost 100

Cost Video Marketing Effectiveness Microsite 100

NuSpark Consulting

JULY 17, 2010

Marketing Automation, by nature of its ability to track your marketing, email, and web activity efforts, will help you qualify “buy-ready&# leads for your sales people through lead nurturing via quality content and lead scoring. Most systems integrate well with SalesForce.com, but also others.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Email Marketing 100

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? Salesforce recently rebranded their social marketing application as the Marketing Cloud, and their website says you can use their solutions to “optimize campaigns from lead to close, on every channel”. Marketing Programs / Lead Generation.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

Customer Experience Matrix

JUNE 18, 2008

Market2Lead offers the usual list of demand generation functions: outbound email, Web forms and landing pages, automated lead nurturing, integration with sales, and campaign return on investment analysis. Nearly all demand management systems have built-in email engines and Web servers for forms and microsites.

Market2Lead 120

Market2Lead Enterprise Management Demand Generation Agencies Demand Generation 120

Convince & Convert

OCTOBER 22, 2013

Some of the specific numbers we tend to report on include: Short Term: Overall traffic generated & reach of the campaign. From a promotions perspective, involve publishers early on (as early as the idea generation process with those publishers you’ve formed strong relationships with). Find ways to help them craft a story.

Work Management 152

Work Management Webinar Metrics Top of Funnel Marketing & Strategy 152

B2B Marketing Zone Posts

MAY 3, 2010

The biggest disconnect for companies is that a marketer’s definition of a lead can often be quite different than how sales defines what they need to accept a lead as qualified for follow-up. I wrote an eight part series on building an effective lead generation program a while back. But Facebook? Facebook (91).

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40