The Quest for Good Leads: Are You Asking the Right Questions?
ViewPoint
JUNE 16, 2015
Just google them.) It also determines that the price of an inbound generated lead is 3x less than the price of an outbound generated lead, $84 versus $220. In simple terms, how far along is each of those generated leads in the pipeline and what is the value of that lead against the amount you have invested in it so far?
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