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Five stats to improve your 2021 marketing strategy

Sprout Social

By looking at your social data from 2020, you can identify what types of content will resonate with their audience and areas for improvement when it comes to social customer service. As your team starts looking to the future, here are five key stats from the 2020 Sprout Social Index that you need to keep top of mind when marketing in 2021.

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34 Compelling Content Marketing Stats and Facts

Webbiquity

The top content marketing goals for B2C companies are customer retention/loyalty (88%), engagement (88%), brand awareness (87%) and sales (77%). Nearly half (46%) of people say they’d be more likely to seek out information about a product or service after seeing it in an online video. ( 1: Welcome to Marketing Stats Summer! #2:

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Buyer Intent: All the Stats, Facts, and Data You’ll Ever Need to Know

SalesIntel

B2B buyer intent data uncovers actionable analytics used to find potential buyers interested in a company’s products/services, and determine what products or services buyers may be interested in. SalesIntel’s buyer Intent Data helps marketers identify prospective accounts most interested in their products and services.

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300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

Diving into the freshest digital marketing stats is crucial for keeping your business and brand not just afloat, but sailing ahead. At Marketing Insider Group, we’ve sifted through the noise to bring you over 300 of the most insightful and relevant marketing stats. Voicebot) Marketing Analytics Stats Only 1.9%

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Email Marketing is Far From Dead…Here’s Why

Heinz Marketing

Still, it can get quickly overwhelming when we are on the receiving end of an intense nurture program getting a bunch of irrelevant information about products or services we aren’t interested in. Here are some stats and articles to back up that claim: 93% of B2B marketers use email to distribute content (Content Marketing Institute).

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Inclusive Relevance: Your Content’s Job Description

Marketing Interactions

Let’s back it up with a few more stats: 82% of VPs say not understanding content slows down the buying process ( source ). At last count by CEB (Gartner), there are nearly 7 people involved in a B2B buying decision. Service cares about customer satisfaction, retention, and loyalty. If that doesn’t scare you, it should.

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Everything Your Saas Business Needs To Know About Customer Experience Metrics

Directive Agency

According to Gartner , most marketers (81%) will compete solely based on customer experience differences. PwC stated that customers would pay 16% more for premium service if it provides a better customer experience. And CMS Wire reported that over 66% of customer loyalty is caused by great customer experience. 0-6— Detractors.