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Marketers Focus on Buyer Intent Data as Privacy Undermines Targeting

6sense

But firms, such as LinkedIn, G2, Qualified, and 6Sense, are rolling out and testing solutions to fill the gaps in B2B targeting. Gartner found prospects spend 50% of their time getting information from third-party sources, and sales teams can use buyer intent signals to learn about that activity and act on it.

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5 Steps to Level Up Your Outbound Strategy with Intent Data

Albacross

Intent data is the one. Here are 5 steps to activate your intent data and make your outreach easier. According to a Gartner research, you need to gather qualitative, quantitative, and predictive data to keep your ICP up to date. Intent data gives you the power of predictability based on collecting real-time website activities.

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How to Assess the Relevancy of 3rd Party Intent Data

Adobe Experience Cloud Blog

Now, savvy marketers are turning to intent data to listen to their target audience. What is Intent Data? Intent data is time-based, information collected about a person’s activities which tell you the topics they are showing interest in or researching. How do I use intent data in practice? A Nascent and Confusing Market.

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Madison Logic Recognized as a Challenger in 2022 Gartner® Magic Quadrant™ for Account-Based Marketing Platforms Report

Madison Logic

Madison Logic Recognized as a Challenger in 2022 Gartner® Magic Quadrant™ for Account-Based Marketing Platforms Report. The combined data set of three independent signals provides global enterprise B2B marketers with a holistic view of companies demonstrating the highest propensity to purchase. Gartner Disclaimer. NEW YORK, Jan.

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B2B Marketers: The Intent Data Trend is Here to Stay

TrustRadius Marketing

But as B2B marketers face a seemingly endless supply of vendors and solutions, many struggle to understand the intent data trend or its importance. As the industry moves toward a cookieless future, intent data adoption is growing—and it’s not a fad. What is intent data? How intent data adoption benefits your brand.

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Salesforce Sync: What, Why & How?

Zoominfo

From a rep’s perspective, there’s nothing worse than finding that perfect prospective account on LinkedIn. For example, according to Gartner Research, we know when B2B buyers are considering a purchase, the majority (27%) of that time is spent researching independently online. Think about it. Want another common use case?

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Salesforce Sync: What, Why & How?

Zoominfo

From a rep’s perspective, there’s nothing worse than finding that perfect prospective account on LinkedIn. For example, according to Gartner Research, we know when B2B buyers are considering a purchase, the majority (27%) of that time is spent researching independently online. Think about it. Want another common use case?

Zoominfo 100