Valasys

AUGUST 29, 2019

By the year 2020, 50% of all the online searches will be voice searches (Source: ComScore) & according to Gartner, by the year 2020, 30% of all the searches will be done without a screen. Furthermore, a survey by GeoMarketing.com revealed that 42% of respondents considered voice-activated devices as essential components of their lives.

B2B Sales 40

B2B Sales Lead Ranking SEO Top of Funnel 40

Smashmouth Marketing

JANUARY 19, 2023

Most of their research, 67% according to Gartner, will be conducted online. Green Leads has an outbound persona-based approach to promote your content to generate opt-in compliant leads, helping you access a broader audience. Either way, these prospects are showing you an intent signal.

Top of Funnel 130

Top of Funnel Ideal Customer Profiles Cost per Lead CPL 130

SalesIntel

FEBRUARY 28, 2024

According to a Gartner study, poor data quality costs organizations roughly $15 million annually. Main features: 250 public and private data sources 100+ business-to-business characteristics Website intent signal optimization Social media advertisements are immediately synchronized. Lead routing and scoring have been improved.

Work Management 52

Work Management Marketing Management Ideal Customer Profiles Zoominfo 52

SalesIntel

FEBRUARY 14, 2023

According to a Gartner study, poor data quality costs organizations roughly $15 million annually. Main features: 250 public and private data sources 100+ business-to-business characteristics Website intent signal optimization Social media advertisements are immediately synchronized. Lead routing and scoring have been improved.

Zoominfo 52

Zoominfo B2B Marketing Lead Ranking Ideal Customer Profiles 52

Hubspot

JULY 8, 2020

We're familiar with the large number of target account contacts involved in a decision making process (6-10 according to Gartner ). Focus your marketing spend and drive higher ROI of your digital advertising budget by targeting those accounts that display intent signals. How to be Successful with Account-based Advertising.

Paid Content 101

Paid Content Advertising Agencies Account Based Marketing Advertisements 101

Engagio

JUNE 2, 2020

If economic uncertainty continues, these programs should remain a core element of marketing strategy.” – Todd Berkowitz , Practice Vice President, Gartner. You must be the trusted advisor and promote experiences that support your customer’s journey through their business challenge. Remember, their definition of value has changed.

Sales Management 62

Sales Management Enterprise Management Top of Funnel B2B Sales 62

Valasys

JULY 16, 2019

According to a research published by Gartner, B2B marketing campaigns that integrate four or more digital channels outlast those which assimilate only single or dual-channel programs by generating up to 300% more Return on Investment (ROI). Content marketers need to promote the opt-ins for their preference centers.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Marketing Automation Services 40

DemandBase

JULY 21, 2020

Todd Berkowitz, Practice Vice President, Gartner. You must be the trusted advisor and promote experiences that support your customer’s journey through their business challenge. Gartner revealed research showing there are 6-10 people involved in a purchasing decision. Remember, their definition of value has changed.

Sales Management 52

Sales Management Enterprise Management Work Management Top of Funnel 52

Heinz Marketing

SEPTEMBER 13, 2021

Very excited to have with us Tiffani Bova, who many of you have likely heard of and read from and seen at conferences, long time analyst, spent over 10 years at Gartner, and is currently the… I want to make sure I get this right. It was like a promotion in some way. Some even graduated from inside to outside, right?

B2B Sales 114

B2B Sales Cross-Selling Work Management Enterprise Management 114

Inbox Insight

APRIL 23, 2019

What’s more, if you have a coordinated set of promotional activity mapped against your B2B demand generation model, buyer intent data can help ensure the right message goes to the right stakeholders, at the right touchpoints to deliver the best outcomes. This can be referred to as digital body language or digital footprint.

Buyer Intent 61

Buyer Intent Intent Data Demand Generation Intent 61

Choozle

JANUARY 20, 2020

Plus, the B2B buying experiences have changed, a new study from Gartner found that despite the proliferation of digital access, 77 percent of B2B buyers still feel that making a purchase is time-consuming—and even painful. The lines between B2B and B2C continue to blur.

Enterprise Management 53

Enterprise Management Work Management Marketing Management Marketing Automation Services 53