Directive Agency

FEBRUARY 22, 2019

As marketers, there are a million and two initiatives we run at once, and it can get difficult to keep track of what is working and what the data is telling us. Enter database marketing. What is Database Marketing? Why is Database Marketing Important for ROI? How Does it Work With PPC?

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

SalesIntel

FEBRUARY 28, 2024

Sales and marketing success is heavily reliant on data and its quality. According to a Gartner study, poor data quality costs organizations roughly $15 million annually. With so many B2B data suppliers on the market, getting B2B data is no longer a challenge; however, obtaining high-quality data is. UpLead G2 Rating: 4.7/5

Work Management 52

Work Management Marketing Management Ideal Customer Profiles Zoominfo 52

SalesIntel

FEBRUARY 14, 2023

Sales and marketing success is heavily reliant on data and its quality. According to a Gartner study, poor data quality costs organizations roughly $15 million annually. With so many B2B data suppliers on the market, getting B2B data is no longer a challenge; however, obtaining high-quality data is. UpLead G2 Rating: 4.7/5

B2B Marketing 52

B2B Marketing Zoominfo Lead Ranking Ideal Customer Profiles 52