Engagio

JUNE 2, 2020

If economic uncertainty continues, these programs should remain a core element of marketing strategy.” – Todd Berkowitz , Practice Vice President, Gartner. You must be the trusted advisor and promote experiences that support your customer’s journey through their business challenge. Remember, their definition of value has changed.

Sales Management 62

Sales Management Enterprise Management Top of Funnel B2B Sales 62

DemandBase

JULY 21, 2020

Todd Berkowitz, Practice Vice President, Gartner. Rather than relying on quantitative analysis of historical customer data alone to identify the common attributes of your most valuable accounts, you now must layer in predictive data to enhance ICP development and intent data to see who’s in the market now.

Sales Management 52

Sales Management Enterprise Management Work Management Top of Funnel 52

Valasys

JULY 16, 2019

According to a research published by Gartner, B2B marketing campaigns that integrate four or more digital channels outlast those which assimilate only single or dual-channel programs by generating up to 300% more Return on Investment (ROI). Content marketers need to promote the opt-ins for their preference centers.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Marketing Automation Services 40