Directive Agency

FEBRUARY 22, 2019

Some notables include Google Ads, LinkedIn Ads, Facebook Ads, and Twitter Ads. In this article, we focus on tactics regarding Google Ads and LinkedIn Advertising, as they are two of the more prevalent solutions for most of our B2B clients. Linkedin Ads. New Customers: Using “Search” as Buyer Intent Signal.

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

Heinz Marketing

SEPTEMBER 13, 2021

Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. If you are joining live on LinkedIn, let’s see we got LinkedIn, YouTube, Facebook. We are doing this as a live LinkedIn with VideoNow. And there’s a lot of positive behind that statement.

B2B Sales 117

B2B Sales Cross-Selling Work Management Enterprise Management 117

Zoominfo

JULY 13, 2021

Research by Gartner shows that Conversation Intelligence is the sales tech solution category with the highest impact and highest satisfaction rates. Recently, I was pleasantly surprised when I discovered an informal poll of over 1,400 Go-to-Market professionals on LinkedIn conducted by Adam Schoenfeld, a former executive at Drift.

Zoominfo 130

Zoominfo Marketing Automation Services Enterprise Management Top of Funnel 130

Engagio

JUNE 2, 2020

If economic uncertainty continues, these programs should remain a core element of marketing strategy.” – Todd Berkowitz , Practice Vice President, Gartner. Some vendors operate data co-ops, which collect data from tens of thousands of high-value analyst sites like Gartner, review sites like G2Crowd, and publications like Forbes.

Sales Management 62

Sales Management Enterprise Management Top of Funnel B2B Sales 62

The ABM Agency

APRIL 30, 2023

Create Your Ideal Customer Profile (ICP): Develop a detailed profile of your ideal customer by analyzing existing customer data, industry trends, market research reports like those from Gartner, or other relevant sources. Calculating return on investment (ROI) will help understand whether ABM campaigns are generating positive results.

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles B2B Marketing Sales Qualified Leads 52

DemandBase

JULY 21, 2020

Todd Berkowitz, Practice Vice President, Gartner. Some vendors operate data co-ops, which collect data from tens of thousands of high-value analyst sites like Gartner, review sites like G2Crowd, and publications like Forbes. Gartner revealed research showing there are 6-10 people involved in a purchasing decision.

Sales Management 52

Sales Management Enterprise Management Work Management Top of Funnel 52

Inbox Insight

APRIL 23, 2019

By pumping out quality content that directly addresses the above, you are better positioned to build credibility, trust and long-term engagements. For example ‘Twitter’, ‘Inbox Insight’, ‘LinkedIn’, ‘Facebook’, ‘YouTube’…etc. Content recommendations: Thought Leadership. Analyst/Survey Report. How-to guides. FAQ web pages.

Buyer Intent 61

Buyer Intent Intent Data Demand Generation Intent 61

Zoominfo

JULY 13, 2021

Research by Gartner shows that Conversation Intelligence is the sales tech solution category with the highest impact and highest satisfaction rates. Recently, I was pleasantly surprised when I discovered an informal poll of over 1,400 Go-to-Market professionals on LinkedIn conducted by Adam Schoenfeld, a former executive at Drift.

Zoominfo 70

Zoominfo Marketing Automation Services Enterprise Management Top of Funnel 70