ANNUITAS

AUGUST 19, 2022

The research supporting the shift to a Converged Growth model, led by a Chief Growth Officer, is significant: Gartner : “B2B organizations that unify commercial strategies and leverage multithreaded commercial engagements will realize revenue growth that outperforms their competition by 50%.”

Lead Ranking 130

Lead Ranking Paid Search Agency SIC Research 130

ANNUITAS

NOVEMBER 29, 2023

An overwhelming 72% of CFOs said their CMO struggles to demonstrate the commercial value and ROI of brand marketing programmes [sic],” according to a study on the relationship between CMOs and CFOs by B2B Agency Transmission.

CMO 147

CMO Positioning Marketing Analytics Tools Peer-to-peer 147

DealSignal

NOVEMBER 9, 2022

Lead enrichment is the process of finding and adding important information to your lead records in order to keep your data accurate and focus your targeting efforts. The process of collecting and verifying lead information is called lead enrichment. Continue reading to learn more about this process. Why Enrich Leads? Account data.

Ideal Customer Profiles 52

Ideal Customer Profiles Lead Scoring Lead Ranking Sales Qualified Leads 52

SalesIntel

MAY 17, 2023

This can hinder lead generation efforts in several ways, including: Incomplete and Inaccurate Data: Limited access to B2B data can result in incomplete and inaccurate information about potential leads, making it difficult for marketers to reach the right audience with the right message. due to exhausted ZoomInfo credits.

Ideal Customer Profiles 52

Ideal Customer Profiles Zoominfo B2B Marketing Marketing Analytics Tools 52

Zoominfo

NOVEMBER 5, 2020

Source : Eric Wittlake, Heads Up: Account and Contact Data Might Be More Important Than You Think , TOPO, a Gartner Company. Record Completeness: EverString is able to generate nearly 100% fill rates on core firmographic fields such as employee count, revenue, industry and other industry classifications such as NAICs and SIC codes.

Zoominfo 246

Zoominfo Enterprise Management Work Management Marketing Management 246

Zoominfo

NOVEMBER 5, 2020

Source : Eric Wittlake, Heads Up: Account and Contact Data Might Be More Important Than You Think , TOPO, a Gartner Company Today, we announce the acquisition of EverString , and with it a fortifying of our core account, firmographic, and contact profile data.

Zoominfo 130

Zoominfo Enterprise Management Work Management Marketing Management 130

Choozle

JANUARY 20, 2020

Plus, the B2B buying experiences have changed, a new study from Gartner found that despite the proliferation of digital access, 77 percent of B2B buyers still feel that making a purchase is time-consuming—and even painful. The lines between B2B and B2C continue to blur.

Enterprise Management 53

Enterprise Management Work Management Marketing Management Marketing Automation Services 53