ANNUITAS

AUGUST 19, 2022

The research supporting the shift to a Converged Growth model, led by a Chief Growth Officer, is significant: Gartner : “B2B organizations that unify commercial strategies and leverage multithreaded commercial engagements will realize revenue growth that outperforms their competition by 50%.”

Lead Ranking 130

Lead Ranking Paid Search Agency SIC Research 130

ANNUITAS

NOVEMBER 29, 2023

An overwhelming 72% of CFOs said their CMO struggles to demonstrate the commercial value and ROI of brand marketing programmes [sic],” according to a study on the relationship between CMOs and CFOs by B2B Agency Transmission.

CMO 147

CMO Positioning Marketing Analytics Tools Peer-to-peer 147

DealSignal

NOVEMBER 9, 2022

This includes information such as the name of the company, their website address, number of employees, industry and industry tags, SIC codes, COGS, estimated annual revenue, postal address, etc. According to Gartner, the annual turnover rate in the US are likely to jump by 20% this year – that’s a projected 37.4 Account data.

Ideal Customer Profiles 52

Ideal Customer Profiles Lead Scoring Lead Ranking Sales Qualified Leads 52

SalesIntel

MAY 17, 2023

Here’s a review from a ZoomInfo user posted on Gartner: Here’s another review where a user faced a limited data credit challenge. Additionally, users have reported that the platform’s data credits model can be limiting and expensive, with add-ons and overages costing thousands of dollars per year.

Ideal Customer Profiles 52

Ideal Customer Profiles Zoominfo B2B Marketing Marketing Analytics Tools 52

Zoominfo

NOVEMBER 5, 2020

Source : Eric Wittlake, Heads Up: Account and Contact Data Might Be More Important Than You Think , TOPO, a Gartner Company. Record Completeness: EverString is able to generate nearly 100% fill rates on core firmographic fields such as employee count, revenue, industry and other industry classifications such as NAICs and SIC codes.

Zoominfo 246

Zoominfo Enterprise Management Work Management Marketing Management 246

Zoominfo

NOVEMBER 5, 2020

Source : Eric Wittlake, Heads Up: Account and Contact Data Might Be More Important Than You Think , TOPO, a Gartner Company Today, we announce the acquisition of EverString , and with it a fortifying of our core account, firmographic, and contact profile data.

Zoominfo 130

Zoominfo Enterprise Management Work Management Marketing Management 130

LeadsRX

JULY 19, 2021

Only 54% of marketing decisions are being influenced by marketing analytics , with respondents citing poor data quality, unactionable (sic) results and nebulous recommendations as top reasons for why they don’t rely on analytics to make decisions.

Enterprise Management 104

Enterprise Management Multi-Touch Attribution Work Management Marketing Management 104