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Announcing: Top 25 Content Marketing Events You Need to Attend

nDash

Examples of this year’s speakers include Social Media Examiner’s founder, Michael Stelzner, leading YouTube strategist, Tim Schmoyer, and the Chief Content Officer at MarketingProfs, Ann Handley. Host: Brain Traffic. Some speakers include Candi Williams from Bumble, Andy Welfle from Adobe, Beth Dunn from HubSpot, and more.

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300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

Hubspot) 79% of companies have observed revenue growth in marketing and sales due to AI. Hubspot) 75% of marketers recognize SEO as their most effective content strategy. HubSpot) 80% of bloggers affirm that blogging contributes to significant marketing success. HubSpot) On average, bloggers incorporate 2-3 images in each post.

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How to Optimize Your Conversion Funnel, from ToFu to BoFu

Moz

You must account for all avenues of traffic. Look at how HubSpot lays out their resources navigation. They like seeing the behind-the-scenes on a business’ Instagram, they field their complaints through a business’ Facebook and Twitter, and they look for tutorials and how-tos on Pinterest and YouTube.

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Understanding the New Roles in Marketing

Hubspot

Together, they manage the relationship between Marketing and Sales to ensure that both sides are optimized to deliver (Marketing's role) and work (Sales' role) the highest quality leads, something HubSpot has grown fond of calling " SMarketing." Dan Slagen , head of global marketing relations at HubSpot leads our co-marketing initiatives.

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B2B SEO: How to Rank Your Business Website Higher in Search

Single Grain

B2B SEO refers to getting your business site ranked higher in the SERPs in order to drive more traffic and sales to you. Authority links help improve the ranking of the website, which leads to higher traffic and better conversion rates. Boosts website traffic. Want to grow your organic traffic by 20-100%?

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How to Improve Your Content Marketing Results

Marketing Insider Group

Traffic: Without consistent traffic to your website, your content marketing efforts will fall short. Start measuring your monthly website traffic and unique page views so you can track progress month over month. The higher your rankings are on SERPs, the more traffic and leads you’ll get. Conduct customer research.

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8 Insightful Marketing Predictions for 2013 and Beyond

Hubspot

We saw the rise of Pinterest, several IPOs and acquisitions, an aggressive political ad war, Facebook’s 1 billionth user, and watched one Korean artist turn into a global phenomenon thanks to YouTube. In fact, Gartner predicts that CMOs will outspend CIOs by 2017. Dharmesh Shah , CTO, HubSpot. So what’s on tap for next year?