DiscoverOrg

FEBRUARY 21, 2019

Having a Service-Level Agreement (SLA) in place between sales and marketing teams helps both sides of the house. DiscoverOrg, we did this by getting sales and marketing in the same room to “whiteboard” the lead process. This is primarily because they lack formal practices to drive the ideation process. Social listening.

CMO 176

CMO SWOT Advertising Agencies Budget Programs 176

DiscoverOrg

FEBRUARY 2, 2017

According to Gartner, in 2007, spending on software rose 13% and overall IT spending grew 11% worldwide. In late 2016, Gartner confirmed a widely held belief that CMOs are expected to spend more on technology than CIOs in 2017. Well, IT budgets were still pretty big back then, so that’s one simple reason. Why so high?

Marketing Budget 120

Marketing Budget Budget Programs Planning Marketing Budget Creation 120

DiscoverOrg

MARCH 3, 2017

Evaluating and hiring a winning Sales Team is not unlike the process of evaluating character attributes in a video game. Many organizations, administer cognitive aptitude tests to gauge incoming sales reps’ ability to quickly consume and process information as a barometer for their learning ability.

Correlation 120

Correlation Peer-to-peer Marketing Management Storytelling 120