article thumbnail

Optimize Your Buyer’s Journey: A Data-Driven Approach

ClearVoice

Leveraging Data to Improve Engagement One could argue the engagement rate is the most critical data point of social media marketing. Top Tools for Data Analysis Research by Forrester shows marketers who use five or more tools in their marketing analytics stack are 39% more likely to see improvements.

article thumbnail

Tom Pisello: The ROI Guy: Updated Alinean Social Media ROI.

The ROI Guy

Tuesday, February 15, 2011 Updated Alinean Social Media ROI Calculator - New Graphics and Refined Research Weve just updated the Alinean Social Media ROI Calculator with some hot new graphics, and refined value quantification research and analytics. Updated Alinean Social Media ROI Calculator - New.

ROI 40
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Tom Pisello: The ROI Guy: Social Media ROI a Requirement for 2011

The ROI Guy

Monday, February 14, 2011 Social Media ROI a Requirement for 2011 With social media spending continuing to increase this year, CMOs are being tasked to justify the investment. Rising dramatically for 2011 is the quantification of conversion and revenue as a result of social media efforts.

ROI 40
article thumbnail

The Social-Shake-Up: A New Breed of Marketer is Coming

Buzz Marketing for Technology

All the tools of the trade – text analytics, social media analysis, Website personalization, community analytics, computational advertising and online testing, among other things – were used for re-elect the President of the United States. This is not your ordinary conference about social media.

article thumbnail

Tom Pisello: The ROI Guy: Let the Good Times Roll? IT Spending on.

The ROI Guy

IT Spending on the Rise, But Executives Remain Economic-Focused A recent IT spending survey from Forrester confirms that 2010 remained a tough year for IT. As could be expected, Forrester indicates that the majority of 2010 IT spending went to support existing operations – essentially “keeping the lights on&#.

article thumbnail

Tom Pisello: The ROI Guy: New TCO Calculator: EMC SMB Virtual.

The ROI Guy

The tool is featured in direct marketing and social media campaigns, and is available from EMC.com - driving a significant increase in leads, education and deal flow. Updated Alinean Social Media ROI Calculator - New. ▼ January (10) Is The End of the Social Media Story Already Writt. Latest Research.

SMB 40
article thumbnail

Tom Pisello: The ROI Guy: CIO Priorities for 2011 Indicate.

The ROI Guy

Updated Alinean Social Media ROI Calculator - New. Estimate the Benefits of Windows 7 Professional Social Media ROI a Requirement for 2011 Alinean Research Reveals Best Practices to Fight F. ► January (10) Is The End of the Social Media Story Already Writt. Latest Research. Let the Good Times Roll?

ROI 40