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12 Examples of B2B Companies Managing Impactful Twitter Profiles

KoMarketing Associates

As a matter of fact, an estimated 310 million active users per month have propelled Twitter to number two on the list of most popular social networks, behind Facebook. While Facebook may be king of the social networks among the general public, Twitter’s business benefits for B2B companies far outweigh those of Facebook.

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The LinkedIn Publishing Platform Puts Power in the Hands of the B2B Buyer

KoMarketing Associates

From our initial vantage point, it appears users will have a full suite of publishing functionality at their disposal, providing significant opportunity for well-written and well-outlined content marketing assets to stand out in a highly targeted social network. The B2B buyer controls the marketing message.

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Search: Moving Beyond Your Website in 2013

KoMarketing Associates

Social media has become a huge component of search as Bing delves further into Facebook integration and Google continues pushing Google+. On top of that, users are spending huge amounts of time on social networks, presenting another opportunity for your business to be found.

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#Pubcon 2012: Tips, Tools & Trends

KoMarketing Associates

There was a lot of talk about the intent Pinterest users have versus other social networks. Krista Neher of BootCamp Digital noted that Pinterest traffic converts at 10% higher than other social traffic. On top of that, the social stuff they are involved in, including their Facebook integration is very cool.

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21 stats show CMOs leap before they look at ROI

Biznology

91% of senior marketers believe successful brands use customer data to drive marketing decisions; yet, 39% say their own company’s data is collected too infrequently or not real-time enough to be useful (source: BRITE Study). 85% use social networks in some way; only 14% tie financial metrics to it. source: Forrester ).

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11 Must-Subscribe Marketing News Blogs and Websites

Hubspot

Marketing Pilgrim ( Subscribe via RSS | Subscribe via Email ): Launched by internet marketing consultant Andy Beal, this blog brings you the latest news, rumors, and reviews of all things related to internet marketing and online advertising.

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The Top 3 Priorities for 2010 Marketing Budgets

Online Marketing Institute

Social Media – according to a study early this year by Forrester Research, 91% of technology b2b decision makers use social media in some form (blogs, video, customer reviews, social networking sites, Twitter, etc.). Conversations Re: Sales | Marketing | Social Media | Etc. Tweet This! Digg this!