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Content + Intent Data: The Rise of First-Party Data

Content4Demand

Intent data also reveals differences in topical interest by account, segment or location to enhance a content strategy, improve overall SEO/SEM techniques and drive more effective campaigns at the bottom of the sales funnel. How else can revenue teams use data to make sure sales teams get the right content to the right buyers?

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Think Beyond PPC, Invest in Revenue-Per-Click Advertising

QuanticMind

Marketers are focusing on the wrong marketing metrics”, writes senior analyst and author at Forrester, Tina Moffett, in their January 2018 report: “Marketers: Stop Using Vanity Metrics To Value Your Marketing”. What should you do to scale up your SEM efforts? If it’s lower, it can be weeded out or bid down to an appropriate CPC.

PPC 40
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Content Marketing and Database Marketing for Building Product Marketers

Navigate the Channel

Content and database marketing have emerged as indispensable tools in the modern marketing landscape. According to a recent study by Forrester Research, Inc., these strategies have proven highly effective in engaging customers and driving sales. Why is database marketing important? How does content fit the purchasing journey?

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Top 50 B2B Marketing Influencers On Twitter

Marketing Insider Group

To answer this question, I looked at a variety of factors including twitter followers, profiles that included “B2B marketing,” the focus of their tweets including the hashtag # B2BMarketing , as well as a variety of social scoring tools using the keyword. Earlier this month, I released the 20 B2B Marketing Blogs you need to read.

Twitter 100
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ClickInsights: What ROI metric should B2B marketers use in this digital marketing era?

Ambal's Amusings

Forrester Blog for Interactive Marketing Professionals. Mac McIntosh's Sales Lead Insights: A B2B marketing Blog. Brian Carroll's book Lead Generation for the Complex Sale. Sales Lead Expert’s Learning Center. Marketing and Sales Alignment – Marketo eBook (New!). Tune and refine the buying process.

ROI 100
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How to get a Bigger SEM Budget

WebMarketCentral

It's generally not a terribly expensive proposition, the results are easy to track, it's generally not a core competency of the internal marketing team, and, again in the words of Hotchkiss, "search works because it's the customer driving the process, not the advertiser." And when that happens with search, the numbers are obvious.

SEM 20
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The Best Marketing Conferences of 2020

Marketing Insider Group

Sessions focus on building traffic, increasing brand awareness, improving customer service, and gaining insight into the latest tools and techniques. Search Marketing Expo or SMX is an annual digital marketing conference specifically for SEO and SEM professionals. January 27 – 31, Budapest, Hungary. SMX West & East.