Sprout Social
FEBRUARY 17, 2022
These folks voluntarily signed up for your email list and want the insights, tips and deals you share. MarketAPeel: Quick tip. Short, quick tips are also helpful, particularly for those who lack time, like with MarketApeel’s audience of business professionals. “My cold list open rate is around 25%.
Vidyard
JANUARY 11, 2018
When Forrester asked whether they prefer video content, three generations responded in this fashion: Millennials: 71% Gen Xers: 58% Baby Boomers: 54% For millennials, video, be it live or asynchronous, is the next best thing to face-to-face. The use of video in emails has been shown to triple click-through rates, and increase response rates.
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Vidyard
JANUARY 11, 2018
When Forrester asked whether they prefer video content, three generations responded in this fashion: Millennials: 71%. The use of video in emails has been shown to triple click-through rates, and increase response rates. Check out these tips from Moz CEO Rand Fishkin. Gen Xers: 58%. Baby Boomers: 54%. Enter: video.
Content Marketing Institute
MARCH 23, 2018
Last year, Forrester wrote an article on messaging apps published in Forbes, which includes a quote that should resonate with all of us who subscribe to CMI’s content marketing methodology: . TIP: The maximum length of an SMS message is 160 characters. TIP: If you send a link to content, make sure the URL is short and easy to click.
Vidyard
APRIL 4, 2017
His talk The State of Sales in 2017: What Hundreds of Sales & Marketing Experts Told Us gathers information from Forrester, Salesforce, and Sales for Life’s own analysis to share top trends that are defining the next era of sales. Jamie Shanks, CEO of Sales for Life, also has a few things to say about video.
Digital B2B Marketing
OCTOBER 15, 2013
Forrester recently released a report pointing out the failure of most content marketers to plan for adequate content distribution. Tip: don’t add hashtags to your promoted tweets, you will end up paying every time someone clicks your linked #hashtag! And they’re right. LinkedIn Sponsored Updates. Advertising.
The Effective Marketer
MARCH 9, 2010
Design #6 Email Sender: SPSS Email Title: What if you had the power to increase campaign response rates and ROI? What I Don’t Like: The ‘download’ button with the Forrester logo on top and right next to the image looks a bit out-of-place, maybe it’s just me? Big lead-in helps keep users reading.
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