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37.6% of Marketers Now Believe ‘Significantly’ in Voice Assistance as Marketing Channel

KoMarketing Associates

recently published “The State of Voice Assistants as a Marketing Channel” report, and statistics showed that most marketers (37.6%) believe “significantly” in voice assistance as a marketing channel. The majority of marketers (38.9%) are “moderately optimistic” about voice product search, while 29.2%

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12 Examples of B2B Companies Managing Impactful Twitter Profiles

KoMarketing Associates

Standout Tactic: Intel seems to do a great job of not only showcasing new products in an eye-catching fashion, but also participating in hashtag campaigns. Twitter Profile: @Forrester. Twitter provides Forrester with an opportunity to tweet pieces of information (often times statistics) that pique the follower’s interest.

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Search Engine Advertising – Best & Worst of Paid Search 2016

QuanticMind

What were the best & worst of search engine advertising in 2016? Register for the webinar featuring Forrester Research and receive a free copy of the full report. Search engine advertising remains a challenging field that is constantly changing.

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Business to Individual (B2i): The New Imperative for B2B E-commerce Marketing?

KoMarketing Associates

Naturally, B2B marketers are looking at more ways to capitalize on the sales opportunities found online and look at e-commerce as an opportunity to build the sales and revenue funnel. The CEB recently released a statistic that “customers will contact a sales rep when they independently completed about 60% of the purchasing decision process.”

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Think Beyond PPC, Invest in Revenue-Per-Click Advertising

QuanticMind

Marketing leaders know that they must measure results in order to ascertain the effectiveness of their overarching strategy and justify budget assignment, yet too many have been paying attention to the wrong data points. These are important questions and indicate common challenges that marketers face today.

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300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

Covering everything from the nitty-gritty of content marketing to the expansive world of digital ads, these stats are your compass to navigate the marketing seas. We’ve sorted these statistics into clear, relevant categories, capturing the essence of digital marketing and consumer trends. of global web traffic.

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Best of 2009 (So Far): Social Media Marketing, Part 3

WebMarketCentral

Video search 101: Marketing and optimization by iMedia Connection Noting some statistics on the explosive growth of online video, David L. Smith explains how marketers can use video search engine optimization (VSEO) and video search engine marketing (VSEM) to maximize both the organic and paid search value of video assets.