Strategic-IC

APRIL 23, 2023

24 Account-based Marketing statistics you need know in 2023. added one more) Account-based Marketing statistics to help your 2023 thinking. The drive for personalization 56% of marketers say that personalized content is key to a successful ABM strategy ( Forrester ). ABM, and the world around it, is ever-evolving.

Account Based Marketing 62

Account Based Marketing ABM Statistics Marketing AI 62

Sword and the Script | B2B

MAY 17, 2022

“Buyers now exercise more due diligence than ever before, conducting more research and engaging in more conversations with vendors and third parties,” according to Forrester. Forrester conducted a “buyer’s survey” in the years 2017, 2019 and 2021. That’s up from 17 interactions in 2019. Moreover, buyers value both types of engagement.

Sales Cycle 75

Sales Cycle B2B Sales Studies Marketing Management 75

Only B2B

MARCH 20, 2024

This statistic, highlighted in a Forrester Research report, underscores the crucial role of lead qualification in B2B marketing. They’ve downloaded content, attended webinars, or visited product pages, indicating potential customer status. Visiting specific product pages on your website.

High Quality Lead 62

High Quality Lead Lead Ranking Marketing Qualified Leads MQL 62

PureB2B

MAY 30, 2022

According to statistics, sales enablement’s adoption ballooned by a whopping 343% over the past five years. Additional data from Forrester revealed that high-performing B2B companies grow their sales enablement budget 2 times faster than low-performing organizations. Common Challenges for SDRs. Offer Better Coaching.

Ideal Customer Profiles 48

Ideal Customer Profiles Top of Funnel Product Work Management 48

Conductor

SEPTEMBER 24, 2019

That’s why we commissioned leading market research firm Forrester to build the Conductor + Forrester ROI Calculator (live on September 24) through an independent study of Conductor customers. Read on for background on the Conductor + Forrester ROI Calculator and advice and best practices directly from Alex and Andrew.

Forrester 40

Forrester ROI SEO Paid Search Agency 40

Sword and the Script | B2B

JANUARY 23, 2024

Forrester analyst Lori Wizdo wrote those words eleven years ago. All these years later, a new report by 6sense, penned largely by a former Forrester analyst, has come to the same conclusion: when buyers first contact a seller, they are “69% of the way through a buying cycle.”

B2B Thought Leadership 69

B2B Thought Leadership B2B Sales Studies Thought Leadership 69

Martech

JUNE 7, 2022

The Forrester study found CX, which hit all-time rating highs last year, is now back down to pre-pandemic levels. The company says that while this may seem small, it is “statistically significant and meaningful in the real world because [it reflects] changes in CX quality for large numbers of customers.”. in 2022 on a 100-point scale.

Forrester 98

Forrester Verticals Business Case Studies 98

KoMarketing Associates

NOVEMBER 6, 2019

recently published “The State of Voice Assistants as a Marketing Channel” report, and statistics showed that most marketers (37.6%) believe “significantly” in voice assistance as a marketing channel. The majority of marketers (38.9%) are “moderately optimistic” about voice product search, while 29.2% This is compared to just 11.5%

Marketing AI 121

Marketing AI Advertising Channels Forrester Marketing & Strategy 121

Vidyard

MARCH 11, 2016

Forrester has been following marketers to ask them how those efforts were going, and the answer is… not so well. ” In many ways, the job of a marketer these days is more about gathering a strong content library, and promoting it in an efficient way to build confidence in their product.

Forrester 50

Forrester Tactics Paid Search Agency Advertising Agencies 50

Zoominfo

JUNE 11, 2021

Above all, sales reps should master how to convey the value of their product and expected outcomes instead of waiting for a return to business travel and fancy dinners, said Will Frattini, director of new business sales at ZoomInfo. “I These statistics should not discount the lost businesses during COVID.) Source: U.S. Frattini added.

Zoominfo 130

Zoominfo Cold Calling Intent Signal Work Management 130

Zoominfo

JUNE 11, 2021

Above all, sales reps should master how to convey the value of their product and expected outcomes instead of waiting for a return to business travel and fancy dinners, said Will Frattini, director of new business sales at ZoomInfo. “I These statistics should not discount the lost businesses during COVID.). Source: U.S. Census Bureau.

Zoominfo 130

Zoominfo Cold Calling Intent Signal Marketing & Strategy 130

Golden Spiral

APRIL 18, 2019

Understanding these two essentials will empower you to more effectively develop and market products in the B2B tech world. We’ve pulled together our list of the best resources to support your B2B tech product strategy. Below are resources we recommend for your health IT product research. Health IT Resources. ICBA ThinkTECH.

Work Management 102

Work Management Marketing Management Research Organization 102

Oktopost

OCTOBER 8, 2023

Many potential buyers may express interest in your product or service, but may not be ready to make a purchase right away – regardless of how compelling your pitches may be. They’ll come to an (incorrect) understanding that your product is not the right solution for them and turn to your competitors.

Top of Funnel 132

Top of Funnel Marketing Management Buyer's Journey Sales Cycle 132

Only B2B

FEBRUARY 1, 2024

“Imagine knowing exactly who is interested in your product before they even raise their hand. Here is how the intent data will play out in 2024: Data-driven decision-making: Forrester predicts that the intent data market will reach $1.5 That’s the power of intent data.”

Intent Data 71

Intent Data Intent Marketing Strategy Marketing & Strategy 71

KoMarketing Associates

JULY 3, 2017

In the “Return on Email Personalization” white paper from OneSpot and The Relevancy Group, statistics showed that marketers were seeing an increase in click-through rates and open rates for their emails in the second quarter of 2017, compared to the same quarter of 2016.

Open Rate 120

Open Rate CTR Email Marketing Forrester 120

Porch Group Media

JANUARY 14, 2023

Email Personalization Statistics Campaigns that use email personalization perform better overall. Use dynamic content that speaks to an individual’s specific pain points, past purchases, or product recommendations. Amazon, among other retailers, does a great job of adding product cross-sell recommendations.

Email Campaigns 98

Email Campaigns Personalization Campaigns Marketing & Strategy 98

ClickZ

APRIL 29, 2020

At the same time, though, the number of new products and arrivals on the martech scene keeps growing, which would suggest greater diversity. Forrester projections show spending on global marketing automation tech hit $13.4 A lot has been happening with marketing technology this past year, and it doesn’t all point in the same direction.

Marketing Automation Services 126

Marketing Automation Services Work Management Marketing Management Budget Programs 126

Oktopost

JANUARY 5, 2021

I speak daily with product, marketing, and sales professionals about the impact that social media can have on developing buyer personas, launching a product, building a brand, or even on individuals standing in their respective marketplace. That’s Product Marketing 101. Some more interesting statistics: of the 7.81

Buyer Personas 132

Buyer Personas Top of Funnel Enterprise Management Marketing Budget 132

PureB2B

JUNE 23, 2022

Therefore, as Forrester states, the role of B2B marketing is “no longer to attract and persuade; it’s really to engage buyers and help them through their journey.”. Key B2B Buyer Journey Statistics to Learn From . The latest B2B buyer journey statistics should inform enhancements to your customers’ journey.

Top of Funnel 62

Top of Funnel Buyer's Journey Ideal Customer Profiles B2B 62

B2B Digital Marketer

MARCH 23, 2021

If you need sales and leads for your product, you always want to focus on your ideal customer profile. Some people go way overboard in their production, trying to create something that would be perceived as credible and of quality. Repurpose existing content and use tools and systems that are already available to make it easier.

Ideal Customer Profiles 52

Ideal Customer Profiles Service Product Psychographics 52

Adobe Experience Cloud Blog

SEPTEMBER 29, 2010

One of the best sources of information is industry statistics. Source : Forrester Research. 38% post brand or product reviews. 17 Compelling And Highly Usable B2B Marketing Statistics was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. Interactive spending will climb 9.2%, to $51.5

Statistics 48

Statistics B2B Marketing Emarketing B2B 48

Top Rank Marketing

SEPTEMBER 4, 2023

The products we sell are highly complex, the clients we sell to are highly exacting, our buying cycle is (much) longer, there are fewer customers to go around, and our competition is fierce. According to Forrester’s 2023 budget planning survey , 86% of U.S. Complacency has never been an option in B2B marketing.

Enterprise Management 81

Enterprise Management Work Management Marketing Management B2B Marketing 81

Contently

MARCH 31, 2017

Back in 2015, technology market researcher Gartner published a statistic that sent waves throughout the marketing world: By 2018, companies that have “fully invested in all types of personalization” will outsell companies that have not by 20 percent. So how are content marketers taking advantage of these benefits?

Personalization 166

Personalization Account Based Marketing Content Marketing Gartner 166

ClickZ

SEPTEMBER 27, 2019

These companies use our platform to reduce their production costs and understand the impact of their marketing initiatives,” says Roth. Roth emphasized this point by presenting some key statistics from top research firms including the CMO Council, Forrester and Gartner. Streamlining the process of content production.

Digital Asset Management 63

Digital Asset Management Top of Funnel Enterprise Management Work Management 63

Only B2B

JUNE 19, 2023

The need of the prospect is then assessed to understand their pain points and how your product or service can address them. A study by Forrester Research found that companies that excel at lead nurturing generate 50% more sales-ready leads at a 33% lower cost per lead. A study by Gartner revealed that an average of 6.8

Sales Qualified Leads 62

Sales Qualified Leads High Quality Lead Lead Ranking Marketing Qualified Leads 62

Content4Demand

SEPTEMBER 24, 2021

App usage and product usage data could also be considered first-party data. Although there are few B2B statistics published in this area, B2C companies have a similar struggle with personalization. This requires quite a bit of manual intervention in its current form, or some analysis, but would be valuable for product marketers.

Intent Data 78

Intent Data Top of Funnel Intent Lead Ranking 78

Convince & Convert

OCTOBER 7, 2010

Tweet Forrester Research recently released a 2010 update to its Social Technographics® data that analyzes the social behaviors of global Internet users. This is certainly not a statistically meaningful atrophy, but it paints a picture of a plateauing social Web, where the remaining holdouts are simply not going to jump on board.

Social Media 151

Social Media Facebook Forrester Media 151

Golden Spiral

MARCH 10, 2022

A Statistic to Cite. If you can craft a statistic about how your solution improves your customer’s business or patient’s outcome that sticks in your prospect’s mind, you are bound to be discussed or quoted. My favorite is “concreteness,” the process of comparing your statistics to items, places, or icons your audience knows well.

Word of Mouth 62

Word of Mouth Case Study Case Studies Stats 62

KoMarketing Associates

NOVEMBER 10, 2021

This post outlines key statistics to help you focus on what matters in B2B social media marketing. According to Forrester, 68% of people don’t think brands share interesting content. . Strategic Execution for B2B Social Media. Not sure what type of content to publish on your B2B social channels? Make the Most of Social Data.

Social Media 276

Social Media Budget Programs Cost Per Thousand Statistics 276

KoMarketing Associates

MARCH 24, 2014

Standout Tactic: Intel seems to do a great job of not only showcasing new products in an eye-catching fashion, but also participating in hashtag campaigns. Twitter Profile: @Forrester. Twitter provides Forrester with an opportunity to tweet pieces of information (often times statistics) that pique the follower’s interest.

Ideal Customer Profiles 120

Ideal Customer Profiles Profiling Twitter Work Management 120

seo.co

JANUARY 10, 2022

According to Forrester , in 2021, the customer service interactions via digital avenues are projected to increase by 40%. Forrester also anticipates that, on average, the digital brand channels numbers will surge from 8 to 11. Video marketing is one of the most effective ways to inform customers about your products and services.

Marketing AI 98

Marketing AI Trends Work Management Marketing Management 98

SalesIntel

FEBRUARY 1, 2022

You should always want to know the number of companies that can be successful with your product or service and what revenue these potential customers can generate you–your total addressable market. The total addressable market, often known as TAM, is the complete market demand for a product or service. There are some restrictions.

Planning 52

Planning Marketing Automation Services Cross-Selling Paid Search Agency 52

SalesIntel

FEBRUARY 1, 2022

You should always want to know the number of companies that can be successful with your product or service and what revenue these potential customers can generate you–your total addressable market. The total addressable market, often known as TAM, is the complete market demand for a product or service. There are some restrictions.

Planning 52

Planning Marketing Automation Services Cross-Selling Paid Search Agency 52

Adobe Experience Cloud Blog

FEBRUARY 12, 2018

But the real question is, do you know where to find these numbers, and will those statistics provide actual value for your business ( a.k.a. According to a Forrester report, “ engagement is the level of involvement, interaction, intimacy, and influence an individual has with a brand over time.”

Social Media 134

Social Media ROI Social Marketing Media 134

Walker Sands

AUGUST 8, 2022

to targeted survey respondents will result in more directly relevant buyer journey intel than broad industry market reports, like those from Gartner, Forrester or IDC. Avoid asking leading questions, like “What feature do you like best about [product]?” Be careful, however, to maintain data integrity in your survey.

Top of Funnel 52

Top of Funnel Buyer's Journey ROI B2B Marketing 52

Martech Advisor

APRIL 6, 2020

Predictive analytics also leverage artificial intelligence, machine learning, statistical algorithms, and modeling to analyze existing data and predict imminent changes. Forrester surveyed 579 marketing decision-makers to help you answer this question. Impact of Predictive Analytics on Email Marketing.

Analytics 112

Analytics Marketing AI Email Marketing Planning 112

Content4Demand

APRIL 9, 2021

Throughout the session, the pair dive deeper into these insights and outline steps how AI-driven lead scoring fuels their success, which is backed by real world examples, success statistics, best practices and so much more. Republished with permission from Demand Gen Report.

Lead Scoring 69

Lead Scoring Lead Ranking Marketing AI Sales Qualified Leads 69